Byte Technology

JANUARY 14, 2022

With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. The post Start-up Marketing: How To Do It Right appeared first on Byte Technology. Jackie chose to hold off on the brand awareness campaigns until their clinic was open. Timing is everything!

Marketing 243

Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

Social Media 277

Social Media Training Train Media 277

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2008

I'm working on workshop curriculum and a presentation about ROI and Nonprofit Technology for Legal Services Conference. That brought me to the question of "What are effective ROI storytelling techniques?" The full report is here ) I wonder if all or some of these are relevant for nonprofit technology?

ROI 50

ROI Technique Story Effective 50

Forum One

MARCH 12, 2024

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. If you aren’t attending NTC, don’t worry! Rather, we see effective teams being able to turn their attention to new ideas and approaches they didn’t have time for before.

Social Media 81

Social Media Images Video Media 81

sgEngage

NOVEMBER 3, 2022

As nonprofit finance leaders, we are charged with empowering our teams with the technology, skills, and support they need to adapt and grow. Gartner’s research focuses on how technology can help restore and strengthen an organization’s financial health. To what extent are we dependent on a small number of large funding sources?

Digital 74

Digital Gartner Nonprofit Fund 74

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

EveryAction

AUGUST 3, 2023

These insights help organizations tailor their engagement strategies and ensure that your team’s time and resources go to the individuals most likely to contribute significantly⁠—which increases the ROI (return on investment) of your major giving efforts. Establish specific major giving levels and benefits.

Strategy 177

Strategy Giving Fundraising Gift 177

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI. years primarily using my website.

Newsletter 247

Newsletter Social Media Build Media 247

Saleforce Nonprofit

AUGUST 12, 2021

Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Giving Tuesday is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix.

Giving 112

Giving Tips Game Digital 112

sgEngage

DECEMBER 20, 2023

Identify the top line for each channel. Next, calculate the expenses for each channel. With these two numbers, you can identify the ROI for each channel. But technology is making it easier to streamline processes and cut down on manual work. Be sure to include staff time and infrastructure needs, if possible.

Foundation 84

Foundation Build Grant Fund 84

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. e-Newsletters Mobile Technology Social Media' Bottom of e-Newsletter: 1.

Newsletter 233

Newsletter Learning Social Media Social Network 233

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Social Media ROI. Description : This all-day workshop starts with the real foundation of social media engagement: community and content.

Kentucky 122

Kentucky Leadership ROI Social Media 122

NonProfit Hub

JANUARY 28, 2021

email marketing is one of the most effective channels for nonprofit organizations. Use digital marketing as a channel and collect email addresses via social media marketing. This will damage your organization’s name and strain your digital marketing budgets due to lower ROI from such emails. . According to Mailchimp ?

email 84

email Marketing Spam Rate 84

Media Cause

JULY 22, 2021

Not only can you get a more complete picture of how your customers engage with your organization across channels, but also devices. Action reporting of the engaged viewers from your YouTube channel is available as well. These reports help you analyze particular aspects of the customer journey. Added granular control.

Analytics 52

Analytics Google Phase Nonprofit 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) What platforms are most effective in tapping different target audiences and what are your largest and most engaged channels? Segment your audience. Contact them here!

Gift 207

Gift Consultant Audience email 207

Bloomerang

JUNE 14, 2021

A new survey from McKinsey finds responses to the Covid-19 pandemic sped business adoption of digital technologies by several years—and many of these changes will likely be here for the long haul. Once people walked toward online channels; today consumers are running towards them. . How was the ROI? . It’s not business as usual.

Digital 120

Digital Strategy Nonprofit Phase 120

AccelEvents

JULY 14, 2021

But, with a virtual conference, you will have virtual technology to consider. Market your event through various channels. The theme and call for abstracts are sent out through marketing channels. Greater ROI. Steps For Setting Up Your Virtual Conference. These include: Choose your virtual conference platform. .

Virtual 98

Virtual Conference Hosting Library 98

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Invest in the best fundraising technology. Some technological platforms perform better in specific areas than others. Good luck!

Mail 52

Mail Integration Digital Strategy 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 254

Social Media Interview Examples Media 254

sgEngage

JANUARY 19, 2023

Identify the top line for each channel. Next, calculate the expenses for each channel. With these two numbers, you can identify the ROI for each channel. But technology is making it easier to streamline processes and cut down on manual work. Be sure to include staff time and infrastructure needs, if possible.

Foundation 81

Foundation Build Fund Review 81

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). The webinar provided a blueprint for navigating the daunting process of pitching your leadership team on needed technology for your organization.

Technology 44

Technology Leadership Offline Demographics 44

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Create customer personas.

Map 52

Map Digital Business Marketing 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. If you are trying to run a successful hybrid event, then having an event platform will help you do this.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. If you are trying to run a successful hybrid event, then having an event platform will help you do this.

Awareness 52

Awareness Virtual Sponsor Industry 52

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 238

Social Media Media Ning Social 238

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Write social media and mobile technology policies. Create a YouTube Channel/Google Account.

Social Media 265

Social Media Social Media Tech 265

Nonprofit Tech for Good

JANUARY 14, 2013

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. 10) Track the growth and ROI of your online communities. 10 Tips for Managing Social Media Burnout.

Social Media 237

Social Media Management Media Social 237

Kindful

AUGUST 17, 2021

In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology. Digital technology is making it increasingly easy for boards and volunteers to engage with and support their organizations.

Digital 62

Digital Fundraising Synchronous Empowerment 62

3rd Sector Labs

AUGUST 15, 2014

Everyone wants to see their ROI. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. You can use data to learn which fundraising channels are most effective and how your donors respond to each channel. It makes us feel good. and again.

Digital 138

Digital Data Marketing Org 138

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. You can upload and simultaneously post videos to Twitter and your 12Seconds Channel with just a few clicks straight from your smartphone. Foursquare. Mobile Payments.

Blackberry 215

Blackberry Tools Media Management 215

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Time: 1pm-2:00 EDT. Cost: Free.

Calendar 196

Calendar Google Organization Plugin 196

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI).

Virtual 84

Virtual Guide Registration Sponsor 84

Nonprofit Tech for Good

JULY 28, 2010

I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). At the same time I created the Nonprofit Organizations YouTube Channel. Related Link: Social Media and Mobile Technology Webinars for Nonprofit Organizations. Five Lessons Learned.

Social Network 192

Social Network Community Network Myspace 192

sgEngage

JANUARY 19, 2023

Identify the top line for each channel. Next, calculate the expenses for each channel. With these two numbers, you can identify the ROI for each channel. But technology is making it easier to streamline processes and cut down on manual work. Be sure to include staff time and infrastructure needs, if possible.

Foundation 52

Foundation Build Fund Review 52

sgEngage

JUNE 4, 2023

Automation can make sure the right message gets to the right person on the right channel. Boost Employee Morale The tasks most suitable for automation are typically the ones a fundraiser is only too happy to give over to technology. Which of those communications could be automated? Ready to Get Started?

Knowledge Worker 65

Knowledge Worker Fundraising Gift Gartner 65

Byte Technology

NOVEMBER 18, 2015

In fact, he notes that email has the highest return on investment of any marketing channel—incredibly $40 for every $1 invested. Here, Haydon gives five ways to truly optimize your email campaign and ensure your organization reaches that $40-$1 ROI—and perhaps even surpasses it.

email 100

email Campaign Effective Fundraising 100

The Science Behind Engaging your Supporters

MARCH 4, 2019

We’re eagerly packing our bags, and can’t wait to see our nonprofit friends and family from around the country at this year’s Nonprofit Technology Conference in Portland, Oregon.

Portland 54

Portland Local Guide Oregon 54