The Science Behind Engaging your Supporters
MARCH 6, 2019
Want to meet EveryAction at this year's NTC? Donor Acquisition: Maximizing ROI in a Multi-Channel World Join EveryAction Product Director Michelle Shefter along with Wendy Husman from the Mal Warwick Donordigital agency, and Michael Kawalek with Sempervirens Fund, in a conversation about donor acquisition. One last thing!
Tech Soup
APRIL 1, 2014
” I never get tired of hearing that phrase, and I have to say, it’s my favorite part of getting to attend nonprofit conferences like NTC. This year at NTC in (cold, windy, briefly sunny) Washington, D.C., reviewing email and e-newsletter metrics. More TechSoup at NTC! Marketing NTEN NTC'
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Care2
SEPTEMBER 7, 2012
Today is the last day to vote for your favorite NTC 2013 sessions. We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. What metrics are important to pay attention to when making your organization's strategy?
Connection Cafe
APRIL 10, 2010
Multichannel is the word du jour during the NTC conference in Atlanta @10NTC , but what considerations should nonprofits make before launching the next big campaign? Lesson #4: Not all channels are created equal They broke down three different types of channels: Response vs influence vs engagement. Author: Jill Ward.
NTEN
AUGUST 10, 2009
More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Integration of traditional website and social media, of all communications channels.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 5, 2009
They now use this approach with other channels, like Twitter, for example. Learning “If you don’t launch, you don’t learn.” David Armano Learning is using experiments with metrics and the right questions at the right point to understand what works, what doesn’t. A few points about social media metrics.
Connection Cafe
MARCH 21, 2016
I’m headed to NTC again and want to give you the run down of the sessions I’m excited about and plan to attend. This channel isn’t going away anytime soon, but open and action rates are flat lined. Let’s Get Tactical: Understanding Digital Metrics and What They Mean. 10:30-12:00 pm. 1:30-3:00 pm.
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