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Winning at NTC: Nonprofit Marketing and Digital Strategy

Tech Soup

” I never get tired of hearing that phrase, and I have to say, it’s my favorite part of getting to attend nonprofit conferences like NTC. This year at NTC in (cold, windy, briefly sunny) Washington, D.C., reviewing email and e-newsletter metrics. More TechSoup at NTC! Marketing NTEN NTC'

NTC 50
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From 10NTC: 7 Key Lessons for Integrated Multichannel Fundraising

Connection Cafe

Multichannel is the word du jour during the NTC conference in Atlanta @10NTC , but what considerations should nonprofits make before launching the next big campaign? Lesson #4: Not all channels are created equal They broke down three different types of channels: Response vs influence vs engagement. Author: Jill Ward.

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. They now use this approach with other channels, like Twitter, for example. Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights.

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Notes from 10NTC Community Call - Agenda!

NTEN

More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. ROI on Fundraising Metrics -- fundraising sessions need to incorporate concrete fundraising metrics, even when focus is communications strategy. Session(s) on longitudinal measurement of income via on-line/on-phone giving. Fundraising.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

It's no secret by now that social media is hot topic with nonprofit organizations, and quickly the topic of social media measurement is becoming a common conversation thread across the community. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. By Shabbir Imber Safdar and Shayna Englin.

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What We Learned at 17NTC: Day 2

Tech Soup

In the most futuristic presentation at NTC, Shahed Chowdhuri from Microsoft showed off the HoloLens. She highlighted the importance of tracking metrics and KPIs and measuring what matters. Identify the Social Media Metrics You Need. Develop a Sophisticated Social Media Metrics Spreadsheet to Track Key Data.