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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! According to many reports , email marketing is the best channel for return on investment. So how do you ensure that your e-newsletters are as effective as they can possibly be? Make your emails mobile-friendly.

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From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials

The Modern Nonprofit

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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How to Do Year-End Fundraising the Right Way (Part III)

The Fundraising Authority

This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support. My suggestions are: Include information about your year-end giving campaign in all of your regularly scheduled newsletters during the final two months of the year (including e-newsletters). Why do you need it?

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4 Communications Strategy Tips for Donor Retention

sgEngage

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube.

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