Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Mail Fundraising Nonprofit Channel 52

Nonprofits Source

JUNE 26, 2024

If you’ve just launched a major gifts program, you’ll need a fresh plan for marketing the new giving opportunity. Lean on your existing network When you’re looking to garner more support for your cause, your first instinct may be to acquire new donors. Let’s explore five strategies you can use to market your new program.

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Gift Program Marketing Strategy 52

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. However, this is not a universal rule.

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Practice Fundraising Guide Channel 225

Neon CRM

NOVEMBER 15, 2023

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Mail Campaign Donor Tips 52

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Bloomerang

NOVEMBER 10, 2023

This small portion of your nonprofit’s supporter base is known as your major donors. To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations.

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Gift Raise Guide Relationship 102

The NonProfit Times

JULY 17, 2024

Regardless of whether a given nonprofit has experienced heightened fundraising success or is just keeping steady — or is even experiencing declines — organizations continue to diversify their revenue streams, with respondents indicating they pull revenue from between 15 and 17 channels.

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Stream Gift Data South Carolina 64

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Target your engaged supporters.

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Channel Marketing Donation Giving 52

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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Support Donor Community Retention 52

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 104

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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sgEngage

OCTOBER 27, 2021

Employer matching gifts offer ample benefits to each stakeholder, including the company matching the gift, the employee making the initial donation, and the nonprofit receiving the funds. . For the employees, they get to support the causes they care about while knowing their donation is making double the impact.

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Gift Benefit Ratio Nonprofit 89

The Fundraising Authority

DECEMBER 4, 2020

This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support. Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Ask your board for a year-end gift. Why do you need it?

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Fundraising Phase Mail Gift 201

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).

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Donor Giving Gift Photo 216

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Fundraising Mail Law Donation 323

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Thanking donors should be equally as important as asking for gifts. Let’s dive in!

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Mail Integration Digital Strategy 52

EveryAction

JANUARY 13, 2023

We’re proud to support our customers in their accomplishments throughout the last week of the year-end fundraising season —here’s a first look at just three of their achievements during that time! to engage supporters and raise much-needed funds. 24 through 31. Nearly 318 million emails(!)

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Flash Analytics Raise email 164

Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Text, email, direct mail?

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Marketing Support Demographics Nonprofit 52

Allegiance Group

OCTOBER 8, 2024

If you think digital marketing doesn’t apply to you because your organization focuses heavily on direct mail, think again. Dozens of touchpoints lead to a gift, and they’re all related — even if you can’t see the handoff. That direct mail donation? An online gift? How long have they been supporting us?

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Relationship Map Exercise Offline 52

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Make sure you tell your supporters about it! Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Segment your audience.

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Gift Consultant Audience email 207

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Achieve

JUNE 17, 2024

It’s easy to get overwhelmed when considering how to ask your supporters for a donation. How can you show supporters that you need their help without leaving them fatigued ? This is your moment to convey to donors why your cause matters and why they should support it. Use a multi-channel fundraising approach.

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Donation Fundraising Tips Channel 87

NetWits

JUNE 13, 2011

If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? on the NTEN Blog , NTEN’s Holly Ross writes: “For those of you waiting for the direct-mail death toll, it looks like you’ll be waiting a while longer.

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Channel News Mail Blogger 118

Neon CRM

MAY 16, 2024

Lapsed donors are a valuable group of supporters. Their past donations prove they’re committed to your cause, and their familiarity with your organization means they’re often easier to engage than brand-new supporters. A well-written letter can inspire them to renew their support. Did it say, “Thanks for the gift!”

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Donor Chicago Gift Children 95

Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Give these tips a try. Set S.M.A.R.T.

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Campaign Giving Tips Mail 98

Nonprofit Tech for Good

FEBRUARY 17, 2022

Your supporters remember how you made them feel. Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 312

Neon CRM

SEPTEMBER 5, 2024

Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. And how can you build a GivingTuesday donation form your supporters will love? Try creating different forms for unique donor segments, different appeals, or individual channels you use to raise money.

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Donation Build Images Gift 92

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Warm up your donors and remind them that their support matters — that you matter. August and September are the ideal months to update your supporters.

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Free Fundraising Mail Nonprofit 88

sgEngage

JULY 30, 2024

Since major gifts are, by definition, the largest individual donations your nonprofit receives, they typically come from your wealthiest donors. However, just because someone can make a significant contribution to your organization doesn’t mean they’ll respond positively to your major gift solicitations.

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Effective Tips Database History 84

Nonprofit Tech for Good

JANUARY 13, 2020

Now you want to know, is it appropriate to ask your supporters to take further action? Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. 4) Add to Mailing List. 2) Encourage to Volunteer. 3) Send to Social Media.

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Action Donation Mobile Social Media 325

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 184

Nonprofits Source

JULY 22, 2024

For nonprofits, recruiting Millennial and Generation Z members can lead to a lifetime of support and engagement from these passionate individuals. Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek.

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Tips Nonprofit Social Media Demonstration 52

Bloomerang

SEPTEMBER 27, 2024

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. You select a unique keyword (such as “GIVE”) and are assigned a phone number for supporters to text. Supporters text the keyword to your phone number.

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Platform Mobile Giving Pledge 81

The NonProfit Times

JULY 24, 2024

The change in total number of DAF donors remains meaningfully less than the change in number of DAF gifts because a significant portion of DAF donors make two or more gifts per year. There’s long been a concern that DAFs lead to decreased support of operating nonprofits, according to the study’s authors.

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Donor Comparison Gift Studies 52

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

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Practice Online Fundraising Nonprofit 342

Pamela Grow

JULY 24, 2024

They appeal to a wide range of supporter interests and foster a fun atmosphere of friendly competition. Get to know your supporters through data analysis and feedback-gathering. The competition with other supporters is indirect, but participants can bid on as many items as they want at the same time.

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Impact Tips Organization Nonprofit 52

Bloomerang

MAY 15, 2023

It’s a powerful tool for managing and growing relationships with your supporters. The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization.

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Data Gift Relationship Interaction 98