Amy Sample Ward

NOVEMBER 23, 2011

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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Social Network Network Strategy Social 165

Nonprofit Tech for Good

JANUARY 11, 2014

2) Integration of Digital Payments Into Social Networks. The application process is exceptionally vague and noncommittal which is telling on how limited Facebook’s short-term plans are for the service. It’s a guessing game at this point who the social network giants will partner with.

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Trend Technology Social Media YouTube 279

Nonprofit Tech for Good

APRIL 24, 2013

I have no proof these tips will help your nonprofit get more media coverage, but at the very least they will help your nonprofit’s press release get more exposure on the Social Web. 1) Include your nonprofit’s Twitter username. People on social networks ignore links that do not pull up thumbnails and are heavily text-based.

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Press Tips Social Social Network 278

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Social media best practices are constantly in flux as tool sets change and algorithms are modified.

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Social Media Training Train Media 279

Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

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Facebook Organization Myspace Feeds 239

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail.

Social Media 272

Social Media Social Media Tech 272

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. and then studying and duplicating their methods.

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Social Media Media Hints Social 278

Nonprofit Tech for Good

JUNE 23, 2020

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. Here are 5 ways that you can use social media to raise even more money at year-end. . 1) Ask your supporters to create Facebook Fundraisers for you. We give to what we know.

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Social Media Money Raise Media 243

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Pitch to “Follow” on social networking sites in every issue. Link to video on the HRW YouTube Channel.

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Newsletter Learning Social Media Social Network 243

Nonprofit Tech for Good

MAY 19, 2011

While writing Social Media for Social Good: A How-To Guide for Nonprofits , I visited over 500 nonprofit homepages looking primarily for links to their social networking communities.

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Social Media Media Teen Social 241

Care2

JUNE 17, 2010

Facebook’s COO Sheryl Sandberg fired up the death of email debate at the Nielsen’s Consumer 360 Conference Yesterday. She said only 11% of teens email daily and that they are using SMS (or Twitter) and social networks for communications. To Sandberg these are signals that email will die. Will they survive?

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Social Network email Network Social 56

Nonprofit Tech for Good

JULY 11, 2012

Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly. As a starting point, all nonprofits should be investing time and resources in the “Big Three”: Facebook , Twitter , and YouTube. All nonprofits should also experiment with Twitter. Of the Big Three, Twitter requires the most time to utilize.

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Social Media Media Ning Social 249

Nonprofit Tech for Good

APRIL 1, 2010

Topics include Facebook and Facebook Apps, Twitter and Twitter Apps, YouTube, Flickr, Animoto, LinkedIn, FourSquare, mobile technology, blogging on WordPress, as well as online fundraising and e-newsletters. Currently, she has more than 500,000 followers, fans and friends on numerous social networks.

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Hints Organization Linkedin YouTube 198

Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. IconsPedia :: iconspedia.com/pack/social-me-1467. Based in the U.K.,

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Fun Resource Audio Stats 279

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Twitter has more than 16 million users, and 42.3 percent of the entire American population is on Facebook. Google recently made a big social medial play by introducing Google+. Claim your land.

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Social Media Site Social Media 273

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. 2) Convert Facebook Fans into Subscribers. 3) Ask your Twitter Followers to Subscribe.

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Newsletter Social Media Build Media 257

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Social Network Followers. Other Metrics.

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Track Mobile Media Fundraising 186

Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. I discussed this more in depth in my blog post last month that sparked a lot of debate in the nonprofit community “ Is Social Media Making Organizations Lazy?

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Channel Tips Advice Photo 70

NetWits

APRIL 4, 2012

Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery.

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Social Media Influence Goal Media 180

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. IconsPedia :: iconspedia.com/pack/social-me-1467. Addictomatic :: addictomatic.com.

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Fun Resource Stats Wikipedia 246

Care2

DECEMBER 6, 2010

Are niche social networks the best way to mobilize people and channel their energy into supporting nonprofits? In the past couple of years there has been a surge in socially responsible startups such as Crowdrise , Razoo , and Causecast wanting to help to change the world by raising money online for nonprofits.

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Social Network Network Social Sample 64

Care2

JULY 29, 2010

Ever wanted to find out where your donors and activists are hanging out on social networks so you can continue deepening your relationsips with your supporters and foster more two-way conversations? Help spread the word about your organizations or cause to their personal network. Engage them in discussions and generate feedback.

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Social Network Network Stumbleupon Social 51

OneCause

JUNE 15, 2023

At its core, Peer-to-Peer fundraising (also known as peer-to-peer or Social Fundraising) refers to any fundraiser that uses supporter networks to raise money for your cause. Yep, your fundraisers’ social networks are here to help at year-end! What channels are you using to connect with your audience?

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Campaign Giving Fundraising Social Network 52

NetWits

JANUARY 11, 2011

Ten years ago there was no Facebook, Twitter or YouTube. But now over 300 million people log-in to Facebook daily, Twitter supports over 50 million tweets per day, and 2 billion videos are watched every day on YouTube. It’s amazing to watch technology evolve. Think about it for a second. Amazing stuff.

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Social Media Social Media Site 272

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2010

In January, after the Haiti Earthquake struck, if you were participating on social networks, you couldn’t help but notice the many, many Tweets and Facebook status messages about the Haiti Earthquake. During an emergency, 41% of respondents would use social media to let their love ones know they are safe.

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Facebook Haiti Chile Disaster 105

Nonprofit Tech for Good

DECEMBER 13, 2010

Facebook: facebook.com/thenatureconservancy. Twitter: twitter.com/nature_org. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes. I know our YouTube channel started in 2007. Who maintains your social media campaigns?

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Social Media Conservancy Interview Media 210

Nonprofit Tech for Good

MAY 3, 2011

Chapter 3 Facebook and Facebook Apps. The Big Picture: Social Networking. Introduction to Facebook Pages. Eleven Facebook Best Practices for Nonprofits. Five Advanced Facebook Best Practices for Nonprofits. Facebook Community Pages? Chapter 4 Twitter and Twitter Apps.

Social Media 203

Social Media Content Social Chapter 203

Care2

JUNE 23, 2012

.” So while social media may not be rocket science, good data, such as the best times to post updates to Facebook, can better inform strategy. Zarella’s study had similar results to the Social Media Today study that showed Photos Get the Most "Likes" on Facebook than any other status updates.

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Comment Studies Facebook Share 77

Nonprofit Tech for Good

MARCH 4, 2010

They get lots of Thumbs Up on Facebook too. Very useful to social media practitioners and bloggers. IconsPedia : A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. 4096 Color Wheel : A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, etc.

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Resource Fun Alexa Stats 223

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Balancing Personal and Professional: Worlds Collide.

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Social Media Leadership Media Social 134

NonProfit Hub

MARCH 23, 2016

Only a few short months ago, Peach, a new social networking app was launched. Billed as “The New Snapchat,” infused with parts of Facebook and Twitter, it took the online world by storm. It took only a week to break into iOS’s top 10 list of networking apps. By the end of 2015, Facebook reportedly had nearly 1.6

Social Network 28

Social Network Network Time Social 28

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” Social media is evolving at an incredible pace. On Twitter, it is retweets.

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Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Facebook Measure Change Images 131

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2010

This terrible flood didn’t spare the Nashville Symphony Orchestra (NSO), an event that he first learned about through his social networks. But consider the following: Networking. All communications were strictly limited to my blog, Twitter and Facebook. I counted most on Twitter followers to spread the word.

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Nashville Twitter Blogger Contest 97

NetWits

MARCH 7, 2011

There are a ton of great activities, networking opportunities and sessions focused on the non-profit space this year – one of which Blackbaud will be moderating. It should be a great conversation between (check out the panelists below) social networking providers and their non-profit users. Follow Frank on Twitter.

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Blackbaud YouTube Profit University 266

Candid

SEPTEMBER 28, 2021

The impact of social fundraising has dramatically increased in the last 18 months, giving nonprofits new channels to create reach and drive engagement. . Peer-to-peer fundraising leverages social networks. The reason peer-to-peer fundraising is so engaging is pretty simple: It’s inherently social. .

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Fundraising Pledge Awareness Social Media 122