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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

With so much noise on social channels during this global day of giving, you may be wondering how your nonprofit can stand out and more effectively fundraise for its mission. To stay at the top of your social page indefinitely, you can easily pin a post on your Facebook, LinkedIn, or Twitter page. One example would be #childhoodcancer.

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7 Tips to Create a Nonprofit Social Media Marketing Plan [Template]

Classy

The following seven steps help you navigate the confusion about what to post on which channels and when. When you’re ready to apply your learnings, download The Nonprofit’s Social Media Content Planner , for sample posts, best practices, and a template to make planning your posts a breeze. Look at Examples to Inspire New Ideas.

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Facebook Group vs Facebook Page: Which One Should You Use?

CauseVox

If you’re part of an organization or business, or even just an individual with a blog, chances are you know that you need a presence on Facebook. But navigating the best way to share your message on Facebook can be…overwhelming. This guide will help you understand the two main ways of using Facebook: a page and a group.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

Additionally, you should employ a multi-channel marketing strategy to promote your event. The average Facebook user has 338 friends, so if just one of your supporters shares information about your event you can increase awareness of your event significantly. Get online and make sure your event is featured on your website.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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