Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. 2) You are rarely retweeted on Twitter. Google, etc.

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Social Media Training Train Media 277

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

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Virtual Marketing Guide Stream 52

Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. For me, that ROI translates into webinar attendees and speaking engagements. Consequently, so has my ROI.

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Newsletter Social Media Build Media 247

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 239

Nonprofit Tech for Good

DECEMBER 13, 2010

Twitter: twitter.com/nature_org. I know our YouTube channel started in 2007. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions.

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Social Media Conservancy Interview Media 206

AccelEvents

JULY 14, 2021

Naturally, hosting an online event takes some effort. For event organizers, the advantages of a virtual conference far outweigh the disadvantages. When setting up an online event, you must first establish deliverables and key information. Build and design an event webpage. . Market your event through various channels.

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Virtual Conference Hosting Library 98

AccelEvents

JUNE 23, 2020

Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. Here’s how: Greater Return on Investment (ROI).

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Virtual Guide Registration Sponsor 84

Tech Soup

MAY 12, 2011

TechSoup continued its Social Media Mondays in May with a discussion on Twitter to expand on the resources offered in its Nonprofit Social Media 101 wiki. The second installment of the weekly TweetChat series offered some useful advice on nonprofit Twitter use, a tool that can be difficult to understand for many nonprofit leaders.

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Social Media Twitter Media Social 66

Nonprofit Tech for Good

SEPTEMBER 14, 2010

They will Tweet from location, break news on Facebook, send out group text calls to action, document in real-time photos and videos, and blog report backs live from events as they unfold. Twitter has a mobile website ( m.twitter.com ) and its own official Twitter App for iPhone, iPhone Touch and iPad. 12Seconds.tv. 12Seconds.tv

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Blackberry Tools Media Management 215

AccelEvents

JUNE 23, 2020

Over the last few years, virtual events have seen incredible growth in popularity and yet still remain a complete mystery to most people. Social distancing measures and the COVID-19 outbreak forced the event industry to make some uncomfortable, yet necessary changes. Here’s how: Greater Return on Investment (ROI).

Virtual 52

Virtual Guide Registration Sponsor 52

CauseVox

JUNE 9, 2021

Tip: Schedule a demo with our team on how you can quickly start a peer to peer fundraising campaign for your virtual fundraising event. One-Day Email Flash Fundraiser or Social Media Sharing Event. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

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Ideas Online Fundraising Charity 98

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Fundraising events engage supporters in person or online to offer a unique, exciting experience. Event planning software.

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Strategy Develop Fundraising Nonprofit 104

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Share stories, photos, and videos from events. Post calls to action.

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Content Ideas Organization New York 231

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

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Social Media Media Avatar Organization 217

Bloomerang

JUNE 14, 2021

Did you host virtual events ? . The events of the past 15 months were a windstorm that blew the sands everywhere so fiercely that there was no place left to hide. Once people walked toward online channels; today consumers are running towards them. . How was the ROI? . How are you measuring commitment and ROI? .

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Digital Strategy Nonprofit Phase 119

Achieve

JULY 2, 2019

When are your key gala/events scheduled for? . To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point.

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Social Media Media Hints Social 52

Givinga

NOVEMBER 14, 2018

The event is only 6 years old, but it’s grown a lot in that time. Since Giving Tuesday is already a recognized, growing event, many businesses are now including it in their CR programs. GivingTuesday, which trends on Facebook, Twitter and Instagram each year, is a key reason for the event’s rapid growth.

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Campaign Giving Philanthropy Charity 49

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. He works for an NGO in Australia and we met on Twitter (via Eddie Harran ) prior to his visit to America to attend the Wisdom 2.0

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Social Media Media Social San Jose 115

Socialbrite

DECEMBER 13, 2019

2 You can cross-promote your email newsletter through other channels. If you have a social media following, make a post on your Facebook, Twitter or Instagram account about the new email campaign. Enter each email subscriber for a chance to participate in a real-world event. Cross-promote. Provide a call to action.

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email Guide Newsletter Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks. How much are you paying to acquire customers via other marketing channels? Photo by Caveman92223.

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Social Media Media Social ROI 50

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Custom reports offer a real-time picture of your supporters across all channels. EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Pull detailed, customizable reports.

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Advocacy Offline Gartner Nonprofit 88

Tech Soup

MARCH 18, 2013

Dan Meager ( @DiabloBallet ) used Twitter to crowdsource the first ballet. As Meager mentioned, while the return on investment (ROI) of social media is hard to define, the broad exposure social media brings to the arts is well worth the work. work created from the Internet with the goal of making classical art forms more relevant.

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Arts San Francisco Community San Jose 57

NonProfit Hub

SEPTEMBER 25, 2015

Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Increase Your Return. Get Started.

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Integration Practice Profit Marketing 28

Connection Cafe

AUGUST 20, 2013

Your event website serves as an online landing point for your event and therefore, should also host a hub for your social media activities. Your social media sites should show connections to your online event or campaign and it should be easy for your supporters to connect, show, tell and share. Avoid Monotony. Keep It Visual.

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Social Media Share Media Social 39

Connection Cafe

MARCH 11, 2014

The 2014 Nonprofit Technology Conference (#14NTC) kicking off this Thursday is the premier event to help you answer that question. Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story. When: Friday, March 14, 10:30-12PM.

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Time Evaluation Social Media Blackbaud 41

Care2

DECEMBER 28, 2010

I’m discouraged by the amount of time many nonprofits are spending on new tools (like Facebook and Twitter), which may or may not work for fundraising, at the expense of optimizing their own sites! Fundraising is all about channel integration. Mark Rovner, Sea Change Strategies. Online Advocacy is broken.

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Game Strategy Change Advocacy 75

Nonprofit Tech for Good

JANUARY 3, 2012

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

Social Media 241

Social Media Media Management Social 241

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We (marketing and development) already knew the power of viral marketing through Twitter, FB and You Tube, but we had to back it up w/ research to prove it to our directors and senior management team. We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it.

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Ohio Children Social Media Twitter 88

AccelEvents

MARCH 25, 2021

One way to do this is through a hybrid event. A hybrid event allows brands from all types of industries the opportunity to showcase their unique value. A successful hybrid event offers businesses to grow their revenue stacks providing new insight, information, or products. Here are 12 ways that hybrid events generate revenue: 1.)

Build 94

Build Virtual Synchronous Hosting 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

An Impressive Week-Long Learning and Networking Event for Nonprofits. NetChange Week is an impressive event that explores the intersection between social technology and social change started a year ago. Using Twitter To Research The Audience Before, During, and After. I thought it was particularly well done. Audience Feedback.

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Charity Conference Org Slides 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

I am participating in several panels and events at SXSW. I'm really excited about the Social Media Nonprofit ROI Poetry Slam. Each panelist will share a story about how their organization has successfully implemented a social media strategy and how they considered the ROI. I organized at the NTC last year.

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Austin Convio ROI Social Media 50

AccelEvents

MARCH 25, 2021

One way to do this is through a hybrid event. A hybrid event allows brands from all types of industries the opportunity to showcase their unique value. A successful hybrid event offers businesses to grow their revenue stacks providing new insight, information, or products. Here are 12 ways that hybrid events generate revenue: 1.)

Build 72

Build Virtual Synchronous Hosting 72

Care2

MAY 8, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We did create a group on LinkedIn and a Twitter account.

Social Media 41

Social Media Studies Facebook Raise 41

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. This is multi-step process looking at your web site content, events, and social media properties. The target audience is people who work for nonprofits. Status updates.

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Social Media Measure Action Media 113

Amy Sample Ward

MAY 14, 2009

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Email is a critical channel. Everything revolves around the audience.

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Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. If Shakespeare on Twitter, how would he tweet? Trust me.

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Comment Artist Social Media Hype 97