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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? How to use email marketing efficiently.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Email Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email Analytics For Nonprofits. Email Open Rate. Email Click-Through Rate.

professionals

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Scout Quest + ads: a perfect match

M+R

That’s how I felt the first time I got a demo for Scout Quest, the dashboard my M+R colleagues developed to leverage data to enhance mail programs and help with things like deliverability , reactivation, and mid-level donor upgrades. Super useful email applications. A lovely interface.

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ICYMI: Data co-op sign-up deadline MONDAY APRIL 11!

M+R

Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences. In other words… you might be staring at an email file with a hefty number of lapsed folks and/or folks that aren’t responding to all your amazing campaigns anymore. It depends!

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Even the smallest things, like writing emails targeted to adhere to someone’s personality traits, can help your organization build relationships and trust with that person. Stay in touch with your volunteers by sending emails and thank-you notes. Cision’s objective is to help with every aspect of earned media for your nonprofit.

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Scout Quest Data Co-op: All the questions. All the answers.

M+R

Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences. In other words… you might be staring at an email file with a hefty number of lapsed folks and/or folks that aren’t responding to all your amazing campaigns anymore. It depends!

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Data drives better digital marketing for nonprofits

3rd Sector Labs

Here are examples of Tweets from orgs that didn’t include outcome data. I also included two Tweets from orgs that did use outcome data. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors. So.how many people donated blood?

Digital 138