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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

“How do we get more donors?” But growing and engaging your donor base isn’t an effortless process. To get started, let’s first discuss how to approach your marketing efforts, making sure they are donor-centric. Thankfully, providing something of value to potential donors doesn’t have to be complicated.

Content 91
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The Fundamentals of Email Marketing for Nonprofits

Charity Village

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. Original Broadcast Date: November 17, 2022.

email 109
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Major Donors: How to Attract (and Keep) Them

CauseVox

If you’ve been in the fundraising game for a while, you’re aware of the important role major donors play. On average, gifts from major donors make up the bulk of a nonprofit’s fundraising revenue each year. Put simply, major donors are individuals who make the biggest donations to your org. Who Is A Major Donor?

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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

Donor Giving Summaries. Your organization has a base of committed donors who have been supporting your organization for years, decades in some cases. You’re able to use that pertinent data for segmenting and donor strategy. Cross Channel Analytics. Campaign Segmentation.

Roles 112
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Virtual Fundraising: Post-Event Tactics to Retain and Re-engage Donors 

Classy

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. There’s no shortage of creative ideas your organization can try to engage your donors in this new era, whether you try galas, cooking classes, endurance rides , or comedy events. Emails (19.9%).

Virtual 62
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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? If you have a longer story you want to tell, give a summary on the home page and then provide a link to an interior page with the full story and additional photos. You will lose prospective donors if they have to wait. I sure don’t!)

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Traffic sources are located on the left side bar under: Acquisition –> Channels. Average value of each donor from a traffic source. With ecommerce tracking, calculating what each donor is worth from individual traffic sources is made possible. Then, click Navigation Summary. Referrals leading to most donations.

Stats 252