Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. This will inform more effective strategies and build trust with your audiences.

Project 52

Project Digital Marketing Impact 52

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . These are all great adaptive strategies, but now what? .

Digital 120

Digital Strategy Nonprofit Phase 120

sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. One of the most convenient parts of today’s digital landscape is that technology can do the heavy lifting, freeing up donors’ time. Make donor participation easy with technology.

Digital 116

Digital Strategy Giving Gift 116

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. What is mobile messaging? Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission.

Metrics 74

Metrics Digital Strategy Rate 74

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In fact, you shouldn’t! .

Mail 64

Mail Channel Strategy Fundraising 64

Association Analytics

JULY 28, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. But it also means tons of content for you to produce and tons of sources to track.

Content 169

Content Data Strategy Retention 169

Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. A common myth is that being successful with digital advertising means being on every platform at all times, but is your audience actively participating on every channel?

Channel 52

Channel Digital Marketing Phase 52

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . Create Feedback Channels. Educate Your Teams.

Collaboration 73

Collaboration Digital Strategy Team 73

Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. However, when it comes to online or digital donations, many people take a one-size-fits-all approach.

Metrics 301

Metrics Digital Marketing Retention 301

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Also ensure that your web design is optimized for mobile devices.

Digital 52

Digital Google Grant Social Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

sgEngage

MARCH 22, 2022

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

Retention 97

Retention Communication Donor Strategy 97

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Email campaigns. It’s a snowball effect that pays dividends for your organization.

Tech 187

Tech Marketing Sponsor Registration 187

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. They can then tailor their fundraising strategies accordingly.

Donation 236

Donation Data Fundraising Analytics 236

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

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Test Facebook Charity Profit 325

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

Digital 75

Digital Marketing Donor Channel 75

TechImpact

OCTOBER 17, 2013

With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think.

Digital 183

Digital Donation Strategy Mobile 183

Nimble AMS

MAY 5, 2023

Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Emphasize digital-first. Know your competition.

Associations 127

Associations Strategy Help Profit 127

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

Channel 52

Channel Business Marketing Effective 52

Forum One

JUNE 29, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of a common understanding of digital tools, processes, and goals. This is why cross-functional collaboration is key to a successful digital strategy. Create feedback channels. Educate your teams.

Collaboration 46

Collaboration Digital Strategy Team 46

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important? Enter content strategist as digital curator.

Library 73

Library Museum Content Digital 73

Nonprofits Source

MARCH 4, 2024

Implementing a set of standardized engagement strategies can help your cause grow and maintain the energy needed to fuel your activities. How to tailor strategies to supporter preferences To really tap into community support, take inspiration from engagement political campaign engagement strategies. Clean supporter data.

Mobile 59

Mobile Strategy Advocacy Causes 59

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. Digital Strategy Manager at Riley Children’s Foundation. Uplift Voices in Your Community.

email 116

email Marketing Strategy Tips 116

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 235

Practice Fundraising Guide Channel 235

CauseVox

FEBRUARY 15, 2023

Are your fundraising and marketing strategies married up and hitched at the hip? How to choose the best social media platforms and digital marketing options for your organization. What your organization should be talking about, and how to create touchpoints across multiple channels. If not, it may be time to re-evaluate.

Digital 79

Digital Marketing Social Media Evaluation 79

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving is particularly important for millennial and Gen Z donors , who have grown up in the digital age and expect a seamless and convenient online experience.

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Donation Digital Online Giving 197

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing?

Lesson 290

Lesson Marketing Amazon Adopt 290

Forum One

JANUARY 24, 2023

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

Digital 70

Digital Experiment Drupal API 70

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Integrating this with your preexisting digital marketing strategy is a great way to approach your donors from all angles as well. . Leverage your nonprofit data.

Mail 52

Mail Integration Digital Strategy 52

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked. Start by tagging and classifying content across your association’s digital assets.

Taxonomy 169

Taxonomy Content Data Strategy 169

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. What Is a Donor Engagement Strategy? But these four basic steps of the donor engagement cycle are key parts of your overall donor engagement strategy.

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Donor Strategy Nonprofit Phone 98

fusionSpan

MAY 23, 2022

Most modern business leaders are still underutilizing the power of technology in today’s digital world. But, in reality, being digitally first does not imply having all of the software tools available; rather, it entails having the proper ones. A digital-first strategy must be customer-centric to be successful.

Digital 52

Digital Channel Adopt Business 52