Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

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Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It will also help them build better relationships with major donors and their broader donor base. Predictive analytics helps organizations expect donor behavior. AI tools help organizations find the best fundraising targets.

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Nonprofit Tech for Good

MAY 8, 2023

Many of the text messages we get are personal messages between friends and loved ones, but there are also many major brands that capitalize on this communication medium to help reach their customers. The rules for opting in are different for nonprofits. Text messages help your organization accomplish this!

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Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. Instead, you can support and build upon your current efforts with marketing on new channels. Show Gratitude. Reach New Audiences.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Nimble AMS

MAY 20, 2024

Identifying your organization’s objectives and defining specific goals for your AMS implementation will help you achieve success faster. Engage your s takeholde rs Keep communication open with your board members, key stakeholders, and staff by establishing communication channels for feedback and collaboration.

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EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Why should nonprofits use mobile messaging? Fundraising.

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Neon CRM

MAY 31, 2023

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail.

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Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. Ready to plan an end-of-year giving campaign that helps you stand out and moves donors to support your organization? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. It’s important to step back and ask yourself: Are the stories we’re including in our fundraising appeals helping or harming the communities we’re striving to support?

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Nonprofit Tech for Good

FEBRUARY 17, 2022

people who want to help. the tools to help you do your job. Here are 4 tips to help you plan a successful massive fundraising event. A good CRM like HubSpot or EveryAction can help you do that, or if not, pulling available data into a centralized “source of truth” is a good place to start. That is a GREAT start.

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EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Two weeks later, you get their end-of-year appeal in the mail.

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Greater Giving

DECEMBER 15, 2022

Outreach is all about creating and cultivating relationships with your donors, and digital marketing is no different. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Nonprofit Tech for Good

AUGUST 19, 2023

Whether you’re a small nonprofit just starting out or an established organization looking to enhance your fundraising efforts, let’s explore six reasons why online giving is important for nonprofits and how it can help your organization reach fundraising success. Those expenses can really add up, especially for bigger nonprofits.

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The Modern Nonprofit

JANUARY 2, 2024

With the help of impactful testimonials, you can turn compelling narratives into a driving force for your mission. They help potential partners, supporters, and beneficiaries see the tangible outcomes of your work. Craft Different Versions Create various iterations of each testimonial for different uses.

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Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. As you explore the different apps, pay attention to the highlighted features and consider how each could make a difference in how you fundraise.

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M+R

MARCH 14, 2024

Launching a Giving Day can help build a strong, banner campaign, any time of year. We’re going to look at two very different Giving Days to show what works! They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer.

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The Modern Nonprofit

MARCH 26, 2024

The post-emergency phase sees many organizations grappling with a decline in donations, a critical period where strategic donor engagement can make a difference. By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels.

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Gratitude is important on its own, but it can also help you build the kind of donor experience that encourages supporters to stay connected and engaged. It’s a channel that functions as part of your larger digital strategy. Then you send a postcard two weeks later.

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Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. .

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Candid

APRIL 6, 2023

Important elements to consider adding to this page include: Your nonprofit’s mission statement : Explain how your fundraising goal contributes to your nonprofit’s overall mission by helping donors understand how their giving makes a real difference for advancing your cause.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. What is the difference between donor acquisition and retention? While different, these concepts are related. The steps in this process will look different from nonprofit to nonprofit. What are the steps to digital donor acquisition?

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Qgiv

JANUARY 4, 2022

For example, rather than needing to spend money printing out endless flyers for a direct mail campaign, you can easily plan and execute an email campaign instead for far less money and with a more sizeable return on your investment. What are the different ways to fundraise online? Social media campaigns. Micro-donation programs.

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Bloomerang

DECEMBER 2, 2022

They want to help people connect to nature through outdoor recreation. They want to help people improve fitness and heart health. The message you call emotional might be your best bet for a more targeted mailing that speaks to those who share the values the successful campaign will allow to come to fruition.

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Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. This will help you achieve a few ends. Want some help?

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The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. This information can provide valuable insights into your current supporters and help you identify trends and patterns that may inform your strategies.

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. Stories inspire and motivate.

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Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. Stay tuned to discover actionable insights that can truly make a difference. Looking for help to utilize your data to drive your year-end strategy? We can help. #2

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EveryAction

NOVEMBER 9, 2022

What are some last-minute to-do list items and tactics that can help nonprofits before GivingTuesday? If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) That is a big difference! Devine & Parker Consulting.

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Top Nonprofits

NOVEMBER 9, 2021

With the right preparations and technology, you can host a successful virtual gala that raises funds, helps your nonprofit strengthen connections, and engages your supporters in a fun evening. Your project supervisor oversees every part of your gala, coordinating different team members to ensure your event sticks to your planned schedule.

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Get Fully Funded

JUNE 14, 2023

By personalizing communications, you show supporters that you genuinely care about them, which can lead to more donations to help further your mission. Consider your communication channels. Consider which types of communications result in higher engagement and which channels these communications take place through. Social media.

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