Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

Content 101

Content Measure Organization Strategy 101

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Candid

DECEMBER 12, 2022

Let’s say you’ve been tasked with researching potential nonprofits to partner with on an upcoming funding initiative by doing some online research, using Google, Candid’s nonprofit profiles , or the like. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. Get to know your audience.

Video 105

Video Support Tips Audio 105

Candid

MAY 10, 2023

The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Be sure to tailor your messaging to each channel. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success.

Communication 98

Communication Campaign Channel Measure 98

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 228

Track Mobile Media Fundraising 228

Twenti - Digital Marketing For Nonprofits

MAY 20, 2020

5 Tips to Increase Donations with the Google Ad Grant. Getting the Google Ad Grant is step one, now you need to make sure your using it wisely to increase your donations. The Google Ad Grants provide up to $10,000 worth of Google search advertising every month to nonprofits across the world! by Olivia Warnes.

Grant 52

Grant Google Donation Tips 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

Alex Abelin: Google + for Nonprofits. Does Google + have the potential to be a valuable platform for nonprofits or is it just another shiny object to distract nonprofits? Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? Become Familiar with the Google + Landscape.

Google 98

Google Time Nonprofit Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace. On Twitter, it is retweets.

Metrics 96

Metrics Facebook Data Measure 96

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Social Network Followers.

Track 185

Track Mobile Media Fundraising 185

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Optimize your donation form.

Fund 52

Fund Donor Strategy Search 52

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. You should consider: Google Ad Grants. Leverage free advertising opportunities. Because these don’t necessarily require any direct financial. Social media.

ROI 81

ROI Marketing Strategy Sponsor 81

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. To view the results, I use a shared Google spreadsheet, but you could make a grid on a whiteboard or even just a piece of paper. Content Creation.

Exercise 55

Exercise Social Media Offline Content 55

Media Cause

FEBRUARY 7, 2023

Paid media helps nonprofits reach an audience that owned media (the content that you own, such as your website and social media posts) cannot. From media channels to targeting tactics, there are likely to be many pivot points within the campaign. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. Facebook Rolls Out New Metric: People Talking About. What Are You Sharing?

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information. Some pages, channels, and topics convert at much higher rates than others.

Analytics 111

Analytics Digital Tools Measure 111

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. Optimize Online Giving.

Online 92

Online Fundraising Benchmark Adwords 92

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Create a Google account. Sign up for Google Alerts. Write content and secure photos for website pages. Create a YouTube Channel/Google Account. Design your YouTube Channel. Add Google Checkout button, if applicable.

Social Media 266

Social Media Social Media Tech 266

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need. Data that helps you make a decision, refine your strategy, or optimize a channel. First, set your data reporting goals.

Report 70

Report Data Metrics Analysis 70

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Back in June, I wrote a post about the “ Valid Metrics Grid &# developed by measurement professionals to launch the debate about standardization of social media metrics. The above grid is a very much simplified version. It also made me wonder about the Google + and it is potential for social activism and organizing.

Twitter 95

Twitter Google Facebook Broadcast 95

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. When the world presented a challenge, nonprofit professionals turned to Google for solutions. Source: Google Trends. Create a content plan with your keywords.

Online 73

Online Fundraising Adopt Search 73

Whole Whale

JANUARY 28, 2023

Basically the potential podcast listeners are there – if you have the right content. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. However, they aren’t showing data from users that use other podcast apps like Stitcher, Google Podcasts, Pocketcast, or Spotify.

Podcast 52

Podcast Measure Feeds Plugin 52

Connection Cafe

JANUARY 20, 2015

We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. Track visits donation form visits via Google Analytics.

Metrics 20

Metrics Campaign Channel Conversation 20

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online. Next, to maximize reach I integrated my promotion strategy across multiple channels.

Digital 111

Digital Marketing Guide Chapter 111

Qgiv

JUNE 10, 2022

Types of advertising can include a combination of any of the following: Social media marketing and news feed ads Search engine marketing ads (Google, Bing, Yahoo, etc.) Google dominates in search engine ads. Like with SEM, Google dominates in the world of display ads. Why Do You Need It? Types of Online Fundraising Events.

Digital 52

Digital Marketing Online Fundraising 52

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Then, link back to these resources across your other marketing channels. Create customer personas. Personas can represent the different types of clients who may pass through your doors.

Map 52

Map Digital Business Marketing 52

AccelEvents

SEPTEMBER 1, 2021

Other event budgeting tips to consider: Ask if the marketing materials can be used for another upcoming event or as evergreen content. Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Use Free Event Promotion Tactics.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Using monitoring and measurement tools such as Radian6, Topsy Pro, Google Alerts and Tweetdeck, Upwell builds a meteorology of ocean conversations, pinpointing opportunities for intervention. We find hooks in mainstream news and cherrypick the most shareable content. We find out what is spiking, and join the conversation.

Campaign 122

Campaign Conservancy Measure Method 122

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Top Online Content. I’m not talking about esoteric or hidden data in the depths of Google Analytics, I’m talking about a handful of essential foundational pieces of data.

Data 52

Data Strategy Online Social Media 52

Amy Sample Ward

FEBRUARY 1, 2011

Official Google Blog: Explore museums and great works of art in the Google Art Project – Take yourself on an art tour using Google Maps! "One "One of the things I love about working at Google is that you can come up with an idea one day and the next day start getting to work to make it a reality.

Web 120

Web Broadcast Arts Bookmarking 120

Whole Whale

SEPTEMBER 8, 2023

Focus on optimizing donation channels for mobile. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

JANUARY 14, 2013

Everyone brings something unique to the table, whether it's content, tech skills or social media know-how. The social media team includes the Deputy Director, the Special Projects Director, the Social Media Manager, the social media consultant, summer interns, and an outside content development consultant.

Social Media 96

Social Media Collaboration Org Media 96

Amy Sample Ward

OCTOBER 18, 2011

Much like Google+, Facebook now allows users to subscribe to pages and individuals without being directly connected (as a fan or friend). This means users can share content publicly with subscribers (and privately with their direct contacts). This increased activity in a public channel is increasing search results on Google too.

Facebook 196

Facebook Change Tutorial Plugin 196