EveryAction

JULY 3, 2023

After helping hundreds of organizations prep their own sites for year-end fundraising, we have a few key recommendations: Use integrated tools whenever possible. Make full use of your blog content. Use unified or integrated digital tools whenever possible. Integrated functionality is critical for nonprofit virtual engagement.

Virtual 190

Virtual Site Support Fundraising 190

Nonprofits Source

NOVEMBER 27, 2023

By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business. For example, you might create an “About Us” or “Our Products” landing page to discuss your company’s brand and the benefits of buying a product or service from you over a competitor.

Channel 52

Channel Business Marketing Effective 52

Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation.

Raise 325

Raise Fund Phase Audience 325

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Bloomerang

AUGUST 2, 2021

Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Make your content something with which they’ll want to engage. Where do you find that content? Something useful to them.

Content 128

Content Marketing Strategy Fundraising 128

.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

Content 98

Content Phase Map Audience 98

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

Map 52

Map Digital Business Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies. One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?”

Content 136

Content Strategy Tips Case Study 136

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. Here are a few use cases we’ve seen (and used ourselves): Brainstorming content topics. For example: I want you to act as an average college student in the Midwest.

Social Media 80

Social Media Images Video Media 80

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

Storytelling 289

Storytelling Digital Channel Profile 289

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Consider how you will integrate thought leaders into your current marketing plan and how your plan might expand with this additional support. For one compelling reason.

YouTube 221

YouTube Industry Leadership Podcast 221

Forum One

APRIL 13, 2021

These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. So how can we ensure that they are being referenced and used as the shift towards digital becomes ever more important?

Library 73

Library Museum Content Digital 73

The Modern Nonprofit

JANUARY 2, 2024

Integrate Across Communication Channels Use testimonials in a variety of your communication channels. This practice demonstrates your organization’s evolving impact and keeps your content fresh and engaging. Include their name (if they consent) and affiliation to your organization.

Story 104

Story Guide Support Analysis 104

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

Retention 97

Retention Communication Donor Strategy 97

CauseVox

DECEMBER 21, 2021

These emails should coincide with your wider, multi-channel year-end campaign promotion timeline. We’ll get into more detail about the types of emails you can send, but all of them should include some story-driven content. This email can go out the second week in December. The Time Is Running Out Email. Play on those themes.

email 76

email Examples Raise Fundraising 76

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. The first step is to get organized.

Social Media 126

Social Media Integration Tools Tips 126

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

Content 139

Content Skills Feeds Tutorial 139

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

Nonprofit Tech for Good

MAY 3, 2011

Introduction: Integrating Web 1.0, Nonprofit Examples of Excellence and Google This! . Five Status Update Content Ideas for Nonprofits. Nonprofit Examples of Excellence and Google This! . Nonprofit Examples of Excellence and Google This! . Introduction to YouTube Channels. and Web 3.0. The Static Web.

Social Media 198

Social Media Content Social Chapter 198

Nonprofit Tech for Good

APRIL 2, 2023

It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 359

Tools Fundraising Analytics Analysis 359

Whole Whale

DECEMBER 8, 2020

The most common is through the Google For Nonprofit YouTube program which allows nonprofit channels to integrate donation links into cards, end-screens, and Channel links. Once a channel is approved as a nonprofit, links may be added through cards and end screen call-to-actions. Channel link to donate.

YouTube 98

YouTube Money Raise United Kingdom 98

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Social media.

Digital 75

Digital Marketing Donor Channel 75

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

AccelEvents

JULY 6, 2021

For example, if you are a marketer working for a client, the brand might want to be at least one keynote speaker and two major breakout sessions. Setting Up Event Analytics and Integrations To Track Your Event Promotion. Many successful event promotion campaigns come down to the software, tools, and integrations being used. .

Guide 95

Guide Virtual Registration Integration 95

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Nonprofits usually report retention as a percentage. Prioritize SEO.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. Here are three steps to knit those strings together into an integrated online strategy both you and your supporters will love. Step 2: Share Across Channels. Now you’ve added social media.

Social Media 101

Social Media Content email Websites 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I just finished moderating a panel on the topic of social and mobile integration. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social.

Integration 97

Integration Mobile Conference Strategy 97

Nonprofit Tech for Good

FEBRUARY 5, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Additionally, you should employ a multi-channel marketing strategy to promote your event.

Donor 324

Donor Fundraising Template Game 324

Nonprofit Tech for Good

DECEMBER 20, 2010

Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Are you tracking Return on Investment (ROI), and how?

Social Media 189

Social Media Foundation Examples Media 189

Volunteer Hub

FEBRUARY 17, 2023

Start by Creating Compelling Content Content that is compelling to you, may not be compelling to your volunteers. Your nonprofit has a unique opportunity to create inspiring and meaningful content on social media that resonates with your volunteers and volunteer prospects. Here are some tips for creating engaging content.

Social Media 91

Social Media Volunteer Media Social 91

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 25, 2012

As a trainer, I strongly believe that learning experiences need to weave content delivery with participant interaction. Also, it is far more effective to have peers share their own case studies and experiential learning with others. Connecting Learners to the Content and Each Other. Peer Case Studies.

Social Media 100

Social Media Integration Media Case Study 100

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. You’ll also want to look for association management software (AMS) that integrates seamlessly with other crucial software solutions to avoid data silos.

Associations 127

Associations Strategy Help Profit 127

Nonprofit Tech for Good

JUNE 29, 2014

Google+ Pages have a vast tool set and Google’s quest to integrate Google+ into their most popular products, such as Search, Gmail, YouTube, Local, and Wallet, is paying off as active monthly users continue to grow. See the Sierra Club’s Google+ Page to view an example of an animated.GIF being used as a cover photo.

Google 237

Google Practice YouTube Nonprofit 237

Nonprofit Tech for Good

NOVEMBER 29, 2010

We are also investing in a complete overhaul of our 17,000 file website at BigCatRescue.org that has taken 9 months and thousands of dollars, but will result in integrating social aspects that should improve our reach and influence. The site currently has 1.6

Social Media 247

Social Media Interview Examples Media 247

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive. Opting for interactive content.

Game 52

Game Marketing Change Tips 52

AccelEvents

JUNE 21, 2021

Each stage needs to be targeted with relevant content that is unique to every phase of the marketing funnel. . For example, if you want them to interact with the kiosks or trade show booths, promote these features when they arrive at the event. . Integrating your leads with a CRM will help you stay on top of this.

Marketing 91

Marketing Registration Map Virtual 91