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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 3) Understand Facebook Ad objectives.

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How to Leverage Content to Scale Your Next Event

AccelEvents

There are many reasons why attendees want to be a part of your digital event. No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Content Marketing Strategy. Content Curation.

Content 98
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10 Steps to Improve Your Nonprofit’s Social Media Content Calendar in 2019

Nonprofit Tech for Good

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. 2) Cross-promote via multiple channels. Year-Round Promotion.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. What content would you be interested in subscribing to? This increases conversion and allows Facebook to track data and retarget similar donors.

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