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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Multi-Channel Fundraising: Tips for Your Nonprofit Website

Top Nonprofits

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Pair your impact stories with high-quality photos showcasing the difference you make in your community. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. Feature beautiful photos illustrating donor impact. Embrace a multichannel fundraising strategy.

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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach.

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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

This will help to communicate freshness to site visitors and demonstrate that your business is eager to connect with its community. Encourage your community to share posts and use this same hashtag so people in their personal networks can learn about your business.

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Funding And Grant Resources For Nonprofits Serving The LGBTQ+ Community

Bloomerang

Pride Month is a great time to celebrate and reflect on the work activists and nonprofit organizations are doing to support the LGBTQ+ community. With that in mind, I wanted to share a list of funding and grant resources available for nonprofits serving that community. One way to track those is by setting up a grant calendar.

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