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[ASK AN EXPERT] How To Build A Nonprofit Mailing List

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on how to build a nonprofit mailing list: Dear Charity Clairity, We’ve relied in the past on government and foundation grants, but since many of these sources are drying up we need to develop an individual fundraising program. Receiving your newsletter is the bare minimum.

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9 Ways to Improve Your Nonprofit’s E-Newsletter

The Modern Nonprofit

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! So how do you ensure that your e-newsletters are as effective as they can possibly be? Make your readers feel good about their support of your organization and informed about the cause they care about.

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3 Quick Ways to Double Your Online Fundraising Revenue

The Fundraising Authority

Well, okay, not totally for free – instead, try giving something away in return for a person’s name and e-mail address. You are collecting e-mail addresses on your website, aren’t you? See that big sign-up box for our newsletter on the top right corner? What are you doing with your current e-mail contact list?

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

Gone are the days of list acquisitions and swapping of mailing lists. They are not places where individuals go first to seek out information about a cause or to make a donation. Very rarely will folks sign up for a newsletter from a newsletter sign-up form upon first glance.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

Provided the point of the email is not endless solicitation, but rather to: Show gratitude Offer something useful Report on impact they made possible It makes people feel good when their affiliation with your cause and community, their personal values, and their sense of identity as a helpful human being are reinforced.

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