Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

tags: blogging nptech ).   In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  tags: microblog analytics ).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. The rest of the case studies are here.

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Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We encouraged people to re-tweet with the #firstfridayfive tag to organize the event.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

tags: blogging nptech ). I'm going to start the session with an overview of ROI thinking - mostly making the point about how measurement is more than math, but how it can help you figure out what is and what isn't working in social media.      I'm using my experience benchmarking my blog with key metrics. 

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. A short case study about the Nature Conservancy uses e-metrics. Need to catch up last week's ROI conversations so you can jump in - start here.

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Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

Resources from Beth's Blog: Don't Moon People With Cameras or Atleast Hide Your Face While You Do It by Beth Kanter Red Cross Social Media Policy and Handbook: A Case Study by Beth Kanter The Pooch Porch Policy: Does Your Nonprofit Need A Social Media Policy by Beth Kanter. Tags: policy. Social Media Policies. World. . .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. Having a metaphor, made it easy.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

The good folks at Care2 (Heather Holdridge, Justin Perkins, and James O'Malley) have a detailed case study on the NTEN blog about the top Facebook winner of the recent Case Foundation America's Giving Challenge. No problem, I dug into the NpTech + Digg tag archives and pulled out this terrific Beginner's Guide To Digg.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Return on Investment (ROI) Social Network Fundraising is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com,

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Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Saw a 2X ROI on ad spending. From an economic standpoint, the potential ROI is amazing. To add this code you’ll need access to place the script in the header or footer tags of your website. Pinterest Tag. Custom Facebook Audiences.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2008

The paper provides a brief contextual history of the term information overload, describes the problems, includes some case studies in large corporations and report the proceedings from the "Informania Symposium." Tags: ROI Information Coping Skills. Is information overload costing your nonprofit precious staff time?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

The ReadWriteWeb report has a price tag, but it's well worth it if you're really considering these issues. There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. Watch the engagement levels drop as soon as he's laid off. My favorite?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

See this IBM Social Media/Corporate Culture Case Study ). Tags: cute dog theory ROI listening 2ndwave. But when you're just starting out, organizational culture can get in the way of embracing social media. Wendy Harman shared some insights that Wendy shared parallel what has worked in the corporate sector. (See

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

One participant on my Facebook page, Maggie Leifer McGary discovered this as well about her nonprofit's fan page (check out her case study ) While it is possible to go back and download an export of daily metrics from the Facebook insights tool from the beginning, it can be a huge pain. Tagging photos. Tagging a person.

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NTEN

MAY 13, 2009

The ReadWriteWeb report has a price tag, but it's well worth it if you're really considering these issues. There's a great case study from Tom Humbarger. Is the ROI all about the web metrics? Oh, and there's a plethora of case studies. Tags: community NPTech readwriteweb socialmedia.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

All this will be shared through a lively mix of discussion and case studies. Good feedback and sharing on the back channel using custom tag #ntcmap. Tags: 09ntc listening. We'll examine what can and can't be quantified as well as various metrics and analytics tools. Takeaways: 1.

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NTEN

MAY 15, 2009

Nonprofits in the study segmented in some pretty interesting ways, increasing their ROI along the way. We have a case study of a mobile/email campaign integration that yielded great results. Tags: Advocacy benchmarks email Fundraising m+r marketing metrics newsletters NPTech NTEN. Integrated campaigns matter.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2009

I'm really excited about the Social Media Nonprofit ROI Poetry Slam. This is a new and improved version of the Social Media Case Study Slam. Each panelist will share a story about how their organization has successfully implemented a social media strategy and how they considered the ROI. Tags: sxsw.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn from nonprofits and other organizations that have shared their social media case studies. Tags: Information Coping Skills. Are you impulse adopting tools?

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NTEN

MARCH 6, 2009

Flickr Photo: _ES Amy Sample Ward lays out 5 strategic steps for measuring the ROI of social media for your organization. Watershed Company , Mobile Commons , and the Humane Society of the United States worked together to provide this case study on mobile giving campaigns. What do you know, NTEN made the news!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 13, 2008

We have covered how to know if social media is a good fit for your organization , strategy mapping , meeting resistance , storytelling , engagement skills , and ROI on the wiki. Ben Sheldon suggested adding tags to pages based on editing task or completion - so people could find "clean slates."

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

In a networked nonprofit, VCs might mine their personal and professional networks for ideation, best practices, and case studies to learn how organizations are engaging volunteers effectively. Tags: Guest Post Networked Nonprofit ncvs volunteer volunteermatch. Opportunity Design.

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Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Word of mouth, etc. You can also setup a RSS feed.

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Care2

MARCH 23, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use descriptive, succinct Alt tags for images , especially if the image is used as a link.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year.

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NTEN

MARCH 16, 2009

M+R released a new case study on the impact of premiums in online fundraising campaigns. Beth Kanter has a quick summary of the NP Social Media ROI Poetry Slam session at SxSW this weekend, which included NTEN superstars Danielle Brigida , Wendy Harman , Carie Lewis , David Neff , Geoff Livingston , and NTEN's own Holly Ross.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Social Media ROI Case Study Slam.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2007

Some other blog posts about viral videos can be found here: Will Video for Food: How To Promote Your Video Tube Mogul: Video Marketing Best Practices Robin Good: Ten Ways You Can Promote Your Content on YouTube Marketing Profs: Case Study - Will it Blend? E-Politics Video Blog Posts Heather Diosa's Best Practices for YouTube.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI? How do you calculate the ROI? American Coaster Enthusiasts ???

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Robert Weiner

APRIL 28, 2009

Confidentiality of sharing case studies. Value-based pricing - what is the project worth, including me, the client, and the market (book: Million Dollar Consulting) — you get pragmatic — what is the ROI, what are the metrics and quantification of success? Tags: Consulting NTEN.

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Care2

MARCH 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Use the description meta tag. Use heading tags in your content.

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Social Media Advocacy Online Case Study 28

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link]. Tags: socialmedia. WeAreMedia.org.

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Care2

SEPTEMBER 14, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0

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Care2

AUGUST 27, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Monday, August 27, 2007 at 02:12PM | by James OMalley If Web 2.0

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