Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Be sure to focus in on the problems you plan to address with your social media strategies (we all want to change the world, but that’s not a specific).

ROI 135

ROI Case Study Metrics Student 135

Care2

MAY 27, 2009

Social media is a hot topic these days. While we’ve seen explosive growth in use of social networks ( NYT reported last week that time spent on social networks has exceeded that of emai l ) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)?

ROI 59

ROI Social Media Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2010

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. Here's the social media policy I created for Beth's Blog. The process around policy - that is the discussion, buy-in, and education - is so critical for effective use of social media.

Policy 100

Policy Social Media Media Social 100

Nonprofit Tech for Good

APRIL 24, 2010

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. Essentially, nonprofits have been advertising Facebook to untold millions for free helping it become the powerhouse that it is today – the largest, most active social networking website on the Web. It’s time for them to give back.

ROI 248

ROI Integration Question Facebook 248

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2011

Council on Foundations ROI Panel. I participated on a panel called Face, Tweet, Link – Socia Media, Grantmaking & A True Social ROI. Slightly more mature practice for measuring business results vs social impact. But as Kathy pointed, “The thing is, social media is not a grantmaking strategy.

Social Media 99

Social Media ROI Media Conference 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. This is a new and improved version of the Social Media Case Study Slam I organized at the NTC last year. The audience will have ample opportunity to ask questions and respond.

Case Study 50

Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

My last deep dive into social media and health care was when I delivered this keynote for a health care organization so this was an opportunity to see how the field has progressed. Some reflections: Health Organizations: Social Media. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 96

Social Media Reflection Leadership Media 96

Volunteer Hub

MARCH 26, 2021

Your organization can use VolunteerHub to send group emails and texts, integrate your volunteer program and social media platforms, and encourage friendly-competition through a points-based reward program. Gateway Pet Guardians Create a Unique Points-Based Reward Program Using VolunteerHub’s Gamification Module ( Case Study ).

Volunteer 54

Volunteer San Diego Case Study ROI 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. ve been responsible for bringing animal cruelty and animal welfare related issues into the media spotlight and on the minds of average Americans. We wanted to be creative and capitalize on the media attention to bring dogfighting into the spotlight. Our mission is ???celebrating

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests ? Do they get social media? You also need to analyze the social capital cost.

Contest 98

Contest ROI Online Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

In response to this post by Seth Godin on nonprofits and social media, I repeat what I said three years ago over at the Netsquared Community. Seth publishing a detailed report showing exact amounts raised by each nonprofit in the Squidoo program, along with case studies of the time and resources they expended.

Case Study 83

Case Study Studies ROI Netsquared 83

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2008

I thought I had posted this case study from the NTC 08 Panel called "Social Media Case Study Slam" already, but looks like I didn't. This case study is by Danielle Brigida from the NWF and her experience using Digg and StumbleUpon for generating traffic. | View | Upload your own.

Case Study 50

Case Study Stumbleupon Studies Digg 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2008

He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach. Read the full post here : Tim, I'd love to see the case study you describe in your post! Printing 1000 leaflets doesn't mean 1000 leaflets get read.

ROI 50

ROI Social Media Media Case Study 50

sgEngage

SEPTEMBER 11, 2023

Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature. Social media is a great place to activate your support base as peer-to-peer marketers for your golf tournament.

Charity 76

Charity Create Sponsor Sample 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  And once you jump into social media, how do you track and measure success?

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2008

For the NTC ROI of Social Media Panel , the awesome panelists will do a case study slam. The case study presenters will include representatives from nonprofits using social networks or other web2.0 Each case study will focus on a different aspects. Have any advice?

ROI 50

ROI NTC Social Media Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. I think that is dangerous.

ROI 66

ROI Results Community Online 66

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. REGISTER HERE! REGISTER HERE! The Format.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

I just finished my session on ROI as part of the Online Nonprofit Technology Conference - a two-day virtual conference. I presented on ROI and Nonprofit Technology. But the real learning came from a couple of ROI cliff hangers. Paul has to use ROI techniques to help the organization make the best decision.

ROI 85

ROI Slides NTEN Reflection 85

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Submitted by Rebecca Leaman, publisher of Get your sanity back , Wild Apricot's non-profit technology blog Great new presentations on social media are coming out almost daily, now that we're deep into conference season, and many are directed specifically to the needs of non-profits. Listen first. Build relationships with influencers.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2009

I'm presenting on ROI and Nonprofit Technology on September 17th at 11:30 am. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. I'm going to start with a very brief primer on ROI which will provide a basic overview of the concepts.

ROI 82

ROI Technology Ipod NTEN 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2009

She has a social media elevator pitch just in case she runs into one of the senior managers. But when you're just starting out, organizational culture can get in the way of embracing social media. See this IBM Social Media/Corporate Culture Case Study ).

Social Media 90

Social Media Director Media Social 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Why the number 52? Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

Video 139

Video Communication Strategy Stats 139

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” The description: Social Media Nonprofit Measurement: Beyond the BS. You can vote for our session here.

Doc 101

Doc ROI Measure Austin 101

Care2

FEBRUARY 20, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Case Study 35

Case Study Local Studies Social Media 35

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

How can we become digital archaeologists who use social media to dig up real time conversations to understand the right now? There is a difference between market research (using surveys, focus groups, and interviews to collect data) and listening (using social media tools). What is listening? Is it positive or negative?

Social Media 50

Social Media Media Social Case Study 50

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Some social networks are set up to enable communications with a lot of people quickly.

ROI 53

ROI Social Network Social Media Advocacy 53

Allegiance Group

APRIL 15, 2024

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Some of your supporters may not engage with digital platforms like social media or email regularly. VPM earned a 255% ROI with an integrated direct mail marketing campaign. Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

Rachel Happe has a good post about how to look at the value part of social media ROI equation. I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. Rachel has a page listing social media metrics.

Social Media 50

Social Media Measure Media Effective 50

Saleforce Nonprofit

AUGUST 12, 2021

Start small and measure the ROI, that way you’ll have a better idea of what to expect the following year. Strong case studies and great photography help to deliver our message,” said Pamela Vass, digital fundraising executive at Sightsavers. Get Planning Now. Know Your Audience. Personalise your messaging to increase engagement.

Giving 112

Giving Tips Game Digital 112

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2013

The annual SXSW Interactive Festival is a geek home coming for those who work on the web, social media, and gaming. Nonprofit Social Media Managers Enter The C-Suite: Peer To Peer. The c-suite has just approved your strategy to leverage networks and social media for your mission.

Interaction 104

Interaction Instructional Design Measure Badge 104

Care2

JUNE 21, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ” (Care2 offers 28 such topic-driven e-alerts as a free service to its members.)

Case Study 31

Case Study Studies Social Media Campaign 31

Forum One

OCTOBER 13, 2022

During this session, you will have the opportunity to put what you’ve learned into practice through case studies and activities. Paid Social and Search: Worth the Investment for Nonprofits? Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Colorado 46

Colorado Digital Audience Denver 46