Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2008

I'd try to figure out how in the world to measure how many people changed their avatars. Seriously, measurement is always tricky in this space. During National Preparedness Month (September) my best advice is to always be prepared to react quickly to implement online campaigns that will complement offline activities.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Program outcomes: Guidance on developing an effective integrated social media strategy to support your mission. Aligns social media with their communications strategy and objectives.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We got started with a welcome from Liane Wong who gave an overview of the program and how it fits into the grantmaking strategy that uses a networked approach. Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Momsrising Layer Cake Strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. In this living case study, the staff person from the Seattle Symphony shared how they did conversion tracking. I asked her where they got the idea for doing a flash mob.

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Knowledge Seattle Social Media Measure 97

Connection Cafe

MARCH 4, 2019

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. Sadly, that is not the case.

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Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Before jumping head first into social media, your organization should have a strategy. TechSoup.org.

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Social Media Global Network Media 59

Amy Sample Ward

DECEMBER 6, 2009

For more: Messages, Stories, and Conversations: Creating a Strategy for your organization and your supporters. 5 Steps to a Successful Social Media Strategy. The difference with using social media for fundraising is that your organization may not even be involved anymore, the way it was offline. Dealing with Resistance.

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Social Media Interaction Government Case Study 105

Nonprofits Source

JANUARY 23, 2023

More goes into a successful Google Grants management strategy than simply writing ads and calling it day. By developing a smart Google Grants management strategy, you can reach new heights with your digital marketing. Each of these agencies works with nonprofits to strengthen their Google Ad Grant management strategies.

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Grant Google Management Guide 52

Tech Soup

DECEMBER 14, 2012

We've compiled a list of resources including articles, blog posts, webinars, and case studies on best social media practices from our global network. Here are three tools to measure audience engagement on social media. Before jumping head first into social media, your organization should have a strategy. TechSoup.org.

Social Media 36

Social Media Global Network Media 36

Care2

MARCH 25, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) FAQs Q: How is drop-off measured?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

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Measure Learning Case Study Metrics 115

Care2

APRIL 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) FAQs Q: How is drop-off measured?

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Advocacy Social Media email Online 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes.

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Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

How might you measure it? What's your strategy map? I think the parts where stuck happens is with the goals and strategies. I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned).

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Social Fundraising: Leveraging On and Offline Connections. Your Organization's Social Networking Strategy Doesn't Have To Be Like Mastercard. Prioritizing Your Web Strategy Budget: What Slice of the Pie for Social Media? Online Community Engagement Strategies. Measuring the Value of Your Blog.

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Amy Sample Ward

FEBRUARY 19, 2011

As organizations, responders, and service providers prepare for disaster response and create strategies to continue improving, remember that we continue to increase the level to which the global community of citizens feels embedded and integral to local support. What’s Next? More and more, now we can.

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Disaster Social Media Haiti Media 206

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Easily measure and report on email clicks, mobile message opens, online form submissions, event attendance, and more.

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Digital Fundraising Case Study Advocacy 52

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. note: This article is part of NTEN's Member Appreciation Month spectacular.

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Case Study Integration Campaign Studies 62

Amy Sample Ward

FEBRUARY 24, 2011

And in each of these we will talk a bit about tools, tactics and strategies. We sought out case studies or examples that reinforced much of how we already operated. Analog Strategies. In the analog paradigm, our strategies did not include technology. So let’s dive in! Analog Paradigm. Digital Paradigm.

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Slides Nptech Digital Case Study 213

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

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Mail Social Media Advocacy Online 34

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Social Media Marketing Strategies. Whether you need help planning a social media strategy, conducting a social media audit, or drafting reports to prove results to leadership, we’ve got you covered.

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Social Media Resource Marketing Media 109

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2010

I was honored to be included in the line up of the invited guests , but also to be exposed to many of the concepts and case studies that are in her new book, The Dragonfly Effect. It also helped students learn the process of a rapid prototype experiment that has viral effects, can be measured, and improved with reflection.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 26, 2009

And, users, who are hoping to provide meaningful, measurable support to the causes and organizations they support, are increasingly looking at other platforms and other ways to become engaged. And you must define your goals and strategies before you pick your tools and tactics. But its not just Facebook Causes.

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Facebook Causes Challenge Communication 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. I’ve spent some time taking a look at various reports, studies, and International organizations and the use of networks and social media.

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Policy Social Media International News 103

Bloomerang

DECEMBER 10, 2021

Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising. So nine, “How will you measure results?” And I don’t know that I have a strategy. And if not, you can send us questions offline either way. .

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Money Question Raise Video 108

Nonprofit Tech for Good

NOVEMBER 15, 2009

3) The vast majority of nonprofits don’t know how to monitor or measure ROI [Return on Investment]. Most nonprofits are experimenting with social media, but few can or are measuring its impact. Website traffic was the number one indicator to measure ROI. Monitor your website traffic. During the Era of Web 1.0,

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

In an odd moment of serendipity, I found this post from e-politics that included a case study on how Facebook ads defeated a Florida Ballot Initiative. The third, and most important goal, was to measure the impact of the online ad program to assess its viability as a new model for voter persuasion.

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Experiment Florida Case Study Adwords 93

Connection Cafe

APRIL 23, 2012

Multi-Channel Strategy and Channel Changes Obama for America, known for their cutting-edge digital strategy and understanding of constituent behavior, spent $3 million on digital ads in February alone. Obama for America is using some of the same strategies that won Mayor Rahm Emanuel of Chicago his election.

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