article thumbnail

From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Why is This App Different From All Other Apps? Tags: otherblogs roi facebook metrics.

article thumbnail

Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Given the answers to 1-4 of our example, some of the metrics we could use to measure our success and ROI include: volunteer participation, online “chatter,&# and program growth.

ROI 135
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Try something different.

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Impact—Do their ideas and insights make a difference? Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Reach—Are they popular with the audience you are trying to attract? This is probably the most challenging piece in the puzzle.

YouTube 221
article thumbnail

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

To question Facebook and it’s integrity, longevity and ROI [Return on Investment]. 3) Facebook ROI is limited and often over-rated. Personally, my ROI from Facebook isn’t that great. There is some ROI, but there is also a lot hype about Facebook. Well, I beg to differ. 2) From my e-mail newsletter.

ROI 234
article thumbnail

How to Make Analytics a Priority – Finally!

Association Analytics

Be sure to ask stakeholders in different departments. You’ll also move away from those frustrating situations where you’re looking at reports from different systems that are displaying different values for the same metric. Use case studies & references – use 3rd party examples and case studies as examples of success.

Analytics 169
article thumbnail

NTC08: Social Media ROI Case Study Slam

Beth's Blog: How Nonprofits Can Use Social Media

The introduction set the ground rules and offer these overview points to the what and why of social media ROI. What do we mean by metrics, measurement, and ROI? Different ways to calculate. You may need to do small low risk pilot to figure out what can or cannot be measured for the ROI Learning is important.