M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. It grew from there: more campaigns hired him, and his lists grew.

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Conservancy Influence Mail Headline 81

Neon CRM

AUGUST 18, 2023

During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Campaign Giving Tips Mail 98

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Set your acquisition goals and budget.

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Mail Donor Strategy Files 52

Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. But since emails are low-cost and easy to send, your supporters get a lot of them. How can you make your campaign stand out in overcrowded inboxes? to your supporters?

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email Campaign Ideas Tips 91

Candid

APRIL 6, 2023

Peer-to-peer fundraising campaigns have become an increasingly popular strategy for nonprofits in recent years. This approach involves supporters raising funds on behalf of a nonprofit by reaching out to their family, friends, colleagues, and others in their network.

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Campaign Fundraising Mail United States 98

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. Show Gratitude. Reach New Audiences. Build Momentum.

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Mail Support Channel Campaign 44

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . Whether you’re sending general donation requests, sponsorship requests, or end-of-year-appeals, it’s important to amplify your fundraising campaigns as broadly and loudly as possible. .

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Mail Channel Strategy Fundraising 61

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 235

Top Nonprofits

APRIL 20, 2022

If you’ve ever led an advocacy campaign, you know that it has an incredible number of moving pieces. As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. That’s why planning is the most important stage in your advocacy campaign. Set clear campaign goals and identify a timeline.

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Advocacy Campaign Tips Storytelling 130

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Cloud 4 Good

MARCH 2, 2022

I am excited to announce our newest line of business: Campaign Services. Campaign Services helps our clients lighten complex data loads and assist in ongoing integrations for vital fundraising operations through direct marketing campaigns. The two most common forms of direct marketing are direct mail and telemarketing.

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Service Campaign Facilitation Database 89

The Modern Nonprofit

MARCH 26, 2024

Estimated Reading Time: 5 minutes Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters As nonprofit professionals, we are all too familiar with the cycle of emergency fundraising. Why Monthly Donations Matter Monthly donations are key to long-term donor retention and providing sustainable support for non-profits.

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Support Donor Community Retention 52

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Invest in the best fundraising technology. Let’s dive in! Build long-term donor relationships.

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Mail Integration Digital Strategy 52

Nonprofit Tech for Good

AUGUST 4, 2023

You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. They are known for their loyalty to the causes they support. Gen Xers often prefer to support causes that directly impact their communities.

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Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Text, email, direct mail? Test your content.

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Marketing Support Demographics Nonprofit 52

The MatrixFiles

JANUARY 18, 2024

Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. They prove that the domain in your “from” address is, in fact, yours, and that a sender (this could be your own mail server, a bulk email provider, CMS, AMS, LMS, Community platform, etc.)

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Policy Google email Spam 246

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Mail Relationship Digital Donor 52

NonProfit PRO

MARCH 15, 2024

A lot goes into a successful email campaign. Here are four ways to create an email call-to-action strategy that hooks your supporters.

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Action email Campaign Nonprofit 200

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Nonprofits Source

JANUARY 12, 2023

One way to encourage people to fundraise online for your organization is to launch a text-to-give fundraising campaign. As a nonprofit professional, a texting campaign could be your new best friend. In this guide, you will learn more about promoting your online fundraising campaign with these six tips.

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Campaign Giving Tips Social Media 52

CauseVox

OCTOBER 21, 2021

To get started preparing for the most wonderful time of the year for nonprofits and charities, ensure you’ve covered your year-end fundraising basics with this year-end fundraising campaign timeline. What are the methods do your supporters respond to? Suggestion: Pre-Year End Fundraising Thank You Campaign .

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Campaign Fundraising Calendar Template 79

Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization.

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Giving Campaign Marketing Donor 52

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect.

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Donation Retention Gift Philanthropy 342

The Fundraising Authority

DECEMBER 4, 2020

First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). This means that your year-end giving effort should have a theme, a look and feel, and its own mini-case for support. Send out an e-mail fundraising letter.

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Fundraising Phase Mail Gift 201

Top Nonprofits

MARCH 12, 2021

In this year’s spring fundraising campaigns, expect to see organizations: Emphasizing mobile giving. Communication: Text is a great medium for sending confirmation messages, reminders, and quick alerts to your supporters. We’ve been paying attention to these developing trends, and have compiled them here for you.

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Trend Campaign Fundraising Mobile 98

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Fundraising is important for nonprofits because it supports each organization’s work by providing financial revenue and setting up opportunities for future engagement with donors.

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Campaign Effective Fundraising Nonprofit 98

Qgiv

NOVEMBER 2, 2023

When you’re able to automate parts of your fundraising campaigns, like an email drip or text series campaign, you can ask donors for support automatically. Or you can use your CRM to automate an email campaign! Pulling direct mail/email lists Another way you can engage in fundraising automation is with your mailing lists.

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Work Fundraising Mail Integration 122

Achieve

MAY 10, 2021

Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. strengthening ties with supporters.

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Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 198

EveryAction

JANUARY 13, 2023

We’re proud to support our customers in their accomplishments throughout the last week of the year-end fundraising season —here’s a first look at just three of their achievements during that time! to engage supporters and raise much-needed funds. 24 through 31. Nearly 318 million emails(!)

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Flash Analytics Raise email 164

NetWits

JUNE 23, 2011

— When creating any fundraising campaign there are two items that should always be on your short list list. In fact, without the two we’ll cover in this post you’re guaranteed to finish your campaign, review the results, and be left wanting. So, what are the 2 key elements of successful fundraising campaigns?

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Campaign Fundraising Maryland Channel 253

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Warm up your donors and remind them that their support matters — that you matter. For direct mail, always think package, not letter.

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

MARCH 25, 2014

Due the rapid speed of technological advancement, from this point forward nonprofits will have to embrace multiple communications and fundraising tools if they want to reach donors and supporters of all ages. Generation Z (Born 2001–Present, Currently Ages 13 and Younger). Millennials (Born 1980–2000, Currently Ages 14–34).

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Generation Support Donor United States 251