Bloomerang

NOVEMBER 10, 2023

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift?

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Gift Raise Guide Relationship 99

sgEngage

JANUARY 17, 2023

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and dollars, into your organization to make a change in the world. With an informed development plan, there is no reason that 2023 can’t be your best fundraising year to date and a prime year for major giving. The good news?

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Gift Develop Measure Blackbaud 74

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. That’s reason enough to shift your focus to end-of-year giving and get serious about planning a year-end giving campaign. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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Campaign Giving Tips Mail 98

Allegiance Group

MAY 20, 2024

Overall, fundraisers felt optimistic near the end of 2023. Fewer Donors, Higher Average Gift Many organizations noted a decrease in the number of donors. Fewer new donors; existing donors making fewer gifts; recurring donors reducing monthly contributions.” Are you being ghosted, or is your engagement still good?

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Trend Donor Guide Fundraising 52

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Or how about your capital campaign?

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ROI Campaign Gift Metrics 70

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Network For Good hosted a virtual conference today called “ Fundraise Like Netflix: Engaging Donors in a Subscription-Driven World ,” that included several hours of online presentations about strategy and tools for getting repeat donors. It requires having the right data and acting on it.

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Campaign Fundraising Adobe Test 113

Top Nonprofits

MARCH 12, 2021

The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.

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Trend Campaign Fundraising Mobile 98

CauseVox

OCTOBER 21, 2021

Autumn definitely means “go time” in the life of a fundraiser, often because it signals the start of year-end , a period of time you may get upwards of 60% or more of your annual donations. Even if you don’t follow a definitive fundraising calendar, it’s still vital to come up with a year-end fundraising plan—and stick to it.

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Campaign Fundraising Calendar Template 80

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. As you plan your direct mail donor acquisition campaign, keep the following tips in mind. Fundraising Nonprofit Email Marketing: Is Email More Effective Than Direct Mail?

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Mail Campaign Donor Tips 52

sgEngage

JANUARY 17, 2023

At the heart of fundraising are the supporters who believe in your cause and want to place their trust, and dollars, into your organization to make a change in the world. With an informed development plan, there is no reason that 2023 can’t be your best fundraising year to date and a prime year for major giving. The good news?

Gift 52

Gift Develop Measure Blackbaud 52

Greater Giving

FEBRUARY 23, 2023

For smaller nonprofits, conducting a capital campaign is a great way to get the word out about your organization. What is a capital campaign? Capital campaigns are intended to raise money for a specific project, issue, or program, or to meet an overall, designated fundraising goal.

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Public Campaign Phase Fundraising 40

Candid

MARCH 2, 2022

Capital campaigns are big undertakings, for both you and your donors. They’re the ultimate testing ground for your donor stewardship tactics, as you’ll be asking for quite a lot — extra-large gifts, multi-year commitments, feasibility study interviews, and more. It’s natural to fear donor fatigue during a capital campaign.

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Campaign Donor Gift Test 111

Neon CRM

JANUARY 23, 2024

What Are Major Gifts? Major gifts are generally the largest donations a nonprofit receives. The exact dollar amount that’s considered a major gift varies from organization to organization. The average nonprofit considers a gift of $5,000 or more a “major gift,” but that’s not a hard and fast rule. major gifts.

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Gift Strategy Raise Database 52

Bloomerang

JULY 1, 2021

Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. Following on from part one of “ An insider’s guide: Leading with legacies ,” Gary continues to offer key insights into this vital fundraising source. How have you seen nonprofits getting their gifts and wills program wrong?

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Gift Program Guide Charity 109

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

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Software Guide Fundraising Platform 89

Neon CRM

AUGUST 25, 2023

If your nonprofit has yet to run a full-fledged GivingTuesday campaign, this year is a great time to start! 3 Key GivingTuesday best practices for campaign success While GivingTuesday presents a golden fundraising opportunity for nonprofits, its impact is limited to just one day. For more on S.M.A.R.T. Your focus is narrower.

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Practice Campaign Database Goal 52

Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. The Current State of Giving Tuesday Fundraising. Show them precisely what impact their gift will make.

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Question Giving Sponsor Nonprofit 265

Classy

JUNE 4, 2021

A simple way to boost funds with minimal effort is to allow your donors to double eligible donations through employer matching gift programs. Matching gift programs are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations.

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Gift Strategy Ratio Fundraising 57

Qgiv

FEBRUARY 20, 2024

AI for nonprofits can be a real game changer in the fundraising landscape. From navigating donor data to finding the most effective ways to communicate, AI for fundraising can be applied to many aspects of your organization to help lift some of the burden of changing the world. How do you use AI for fundraising? What is AI?

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Fundraising Nonprofit Analysis Donor 97

Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 2) Identify your target audience.

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Facebook Fundraising ROI Virginia 236

Candid

AUGUST 18, 2021

If efficiency, technology, and smarter fundraising have been on your nonprofit’s radar, you’ve almost certainly encountered artificial intelligence (AI). . AI can completely change how nonprofits engage donors and prepare for fundraising appeals. Reduced overhead costs of broad fundraising outreach. How AI for Nonprofits Works.

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Course Fundraising Analysis Mail 130

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. That’s why developing a strategic fundraising plan is necessary. We’ll cover: Why you should create a fundraising strategy. 6 elements your fundraising strategy should include. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 104

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Those insights should drive messaging and campaigns. Show how gifts further the outcomes step-by-step. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 21, 2022

That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. It lets donors determine for themselves that their donation, involvement, and passion moved the needle and made a measurable contribution to the world. 6) Give reports. Watch the Demo: Learn how to use RallyUp in 10 Minutes! ?

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Impact Donation Donor Social Media 334

DNL OmniMedia

MAY 10, 2023

When you think of peer-to-peer fundraising, what’s the first thing that comes to mind? While this is true and serves as the foundation of peer-to-peer fundraising (hence the name) there’s another component that needs some attention. This will especially come in handy when it’s time to recruit supporters for your next P2P fundraiser.

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Data Campaign Practice Management 52

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Chances are, you’ve already made a good one with your donor because they’ve made their first gift to your organization.

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Retention Donor Gift Rate 339

Qgiv

APRIL 18, 2022

There’s a lot of fundraising software available to nonprofits, but how do you know what your nonprofit needs? And what’s the difference between a fundraising CRM and a fundraising platform? This blog post will break down what a fundraising CRM is, what a fundraising platform is, and the key differences between them.

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Platform Difference Fundraising Registration 116

Bloomerang

AUGUST 22, 2023

Having a clear online fundraising strategy, and the tools to bring it to life, is more important than ever, especially as younger generations gain more giving power. But where should you start when it comes to finding the right fundraising website for your nonprofit? Seamless payment processing.

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Websites Paypal Fundraising Nonprofit 77

Qgiv

SEPTEMBER 14, 2021

Despite increasing commercialism, the holidays traditionally get people thinking about ways they can give—whether they’re wrapping gifts for loved ones or donating time and money to a cause they care about. Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices.

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Campaign Ideas Giving Tips 98

Qgiv

JANUARY 24, 2024

No matter where you are on your journey in the nonprofit world, fundraising is the lifeblood that fuels the important, world-changing work you do. Your passion and drive demonstrate why donors should give to your cause, but finding new donors and keeping existing ones takes something more: a solid fundraising strategy.

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Practice Strategy Guide Fundraising 52

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.

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Mobile Guide Giving Fundraising 56

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Top Direct Mail Fundraising FAQs What is direct mail fundraising? Let’s get started! Contact Us!

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Mail Fundraising Nonprofit Channel 52

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Campaign Money Online 59

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. How many donors currently make gifts below that average?

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Analytics Strategy Fundraising Benchmark 122

Bloomerang

SEPTEMBER 14, 2022

I had the pleasure recently of teaming up with my fundraising bestie and copywriting guru Julie Cooper to host an “ End of Year Appeal Writing Made Easy ” workshop. Included in this article you’ll find: The results of our flash polls we conducted on year-end fundraising. Is anyone being measured on their goals?

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Question Fundraising Org Mail 93

CauseVox

JULY 18, 2023

As a nonprofit professional, you understand the importance of a well-crafted fundraising development plan. Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic.

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Develop Fundraising Pledge Track 77

Bloomerang

APRIL 26, 2021

You may be wondering where to focus your fundraising as we emerge from the fog of 2020 and into, perhaps, a less cloudy future when it comes to nonprofit giving trends. has hovered around 2% of GDP ever since it began being measured post W.W.II. Who laid off their fundraising and marketing staff, and cut back on donor communications.

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Trend Strategy Giving Fundraising 136