Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. This GivingTuesday Guide will provide you with tips and steps to maximize your campaign.

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CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually.

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The Fundraising Authority

NOVEMBER 28, 2020

The first part described why donors give during the year-end giving season. In this post, I want to talk about the strategy behind raising more money during the final 4-6 weeks of the year. or to emergency year-end campaigns that tell donors you need to raise X number of dollars just to keep the doors open next year.

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Nonprofits Source

APRIL 24, 2023

It’s a relatively inexpensive way to connect with your supporters and an essential part of most fundraising campaigns. How can you make your campaign stand out in overcrowded inboxes? Try these five creative ideas to get more out of your nonprofit email campaigns. At the top of that time period, you send a direct mail appeal.

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The Fundraising Authority

DECEMBER 10, 2020

For example, at a small organization, your tactical calendar may look something like this: January – Prospecting mailing. Facebook fundraising campaign. February – E-mail fundraising letter. March – Housefile mailing. May – E-mail fundraising letter. September – Launch annual board giving campaign.

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Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

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Bloomerang

APRIL 6, 2021

Your team likely spends countless hours planning events and campaigns in order to raise money for programs and projects that will further your cause. . All this fundraising definitely involves sending appeals to your donor base. This type of campaign uses a combination of various digital methods and/or direct mail. .

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Neon CRM

AUGUST 11, 2023

The nonprofit industry loves talking about how to run a successful GivingTuesday campaign. It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. Here’s an example: Say you spend an average of $40 acquiring each new donor you recruit on GivingTuesday.

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Bloomerang

JULY 24, 2023

The objections shared usually involve board members not wanting to ask people they know for money. This means that getting board members to ask their personal network for money is the fastest way to hit your board fundraising goals. Keep membership data clean Board members can help you keep your donor data clean.

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The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. First, Prepare Your Campaign. Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). Why you are asking donors for money at the year-end?

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Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. As fundraisers, we have a responsibility to raise money efficiently, investing our time and resources prudently. Where can you find your most generous donors and prospective donors?

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Greater Giving

JULY 20, 2022

Nonprofits are struggling to connect donors with the cause—but these four donor engagement best practices can open up new communication channels. At the start of the pandemic, donors came through for the organizations they care about in record numbers. Donor Engagement Through New Communication Channels.

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Bloomerang

DECEMBER 13, 2022

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? . Donor attrition has gotten worse over time. It’s also the number one reason you’re raising less money than you could. You’re Leaving Money on the Table. Donor Negative WORDS. People give.

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Bloomerang

NOVEMBER 18, 2021

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. .

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Nonprofit Tech for Good

AUGUST 4, 2023

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6%

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Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

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Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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The Storytelling Non-profit

MAY 3, 2022

Any nonprofit organization dreams of having successful fundraising campaigns. Of course, managing a fundraising campaign can have a lot of parts and pieces. It can be a challenge to figure out how to manage them all while dealing with other day-to-day fundraising tasks.So, what is the key behind a successful fundraising campaign?

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Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

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Allegiance Group

MAY 1, 2024

Just as the previous year was a complex year for nonprofits, it was also a complicated one for individual donors. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Similar questions can be asked of pandemic ”crisis donors” and monthly donors.

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Nonprofit Tech for Good

JANUARY 31, 2021

Ideal for virtual events and cause awareness campaigns. Designed to inspire generosity in children, members are mailed monthly postcards featuring nonprofits and then the family can listen to the impact of their giving through Alexa. Donors can also set a minimum amount to give monthly to their favorite nonprofits.

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DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Here are three ways you can do this: Build long-term donor relationships. Let’s dive in!

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Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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DipJar

JANUARY 21, 2021

If only fundraising was as easy as ‘just’ asking for money, right? Since it’s not, we chatted with Tiffany Allen , founder & creator of Boss on a Budget , to talk about the do’s and don’t’s when raising money. The Importance of the Donor Relationship. New Donors. Current Donors.

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Bloomerang

SEPTEMBER 15, 2021

We need more money. Too often, the problem is that they haven’t considered if they’re spending enough money to equip their teams to make more money. You see, when you want to raise more money for your nonprofit, not spending money is simply self-sabotage. We just can’t seem to get ahead.

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Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Get Fully Funded

MAY 16, 2022

Starting a monthly giving program is a great use of your time because monthly donors are the lifeblood of a small nonprofit – bringing in sustainable revenue and creating a safety net of loyal supporters. . For the donor, $20 per month is easier to manage in their budget. Now, what if someone were to give you $20 per month?

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Qgiv

DECEMBER 8, 2022

Overseeing a fundraising campaign from beginning to end and meeting your organization’s fundraising goals isn’t an easy undertaking and takes time and energy to pull off. Here’s our guide to starting a fundraiser and turning your campaign into a smashing success. Are you raising money for a specific program in your organization?

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Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Nonprofit Tech for Good

JULY 31, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Did you mail out an appeal at a different time? As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

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Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns.

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Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Sending email newsletters with an attachment is an absolute worst practice that is common with BCC email campaigns.

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Bloomerang

NOVEMBER 3, 2023

Today’s question comes from a nonprofit employee who wants advice on how to recognize and steward tribute donors: Dear Charity Clairity, Our small organization has been around for many years, but we have only just recently begun receiving donations “in memory of a loved one in lieu of flowers” for example.

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Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Warm up your donors and remind them that their support matters — that you matter. Your donor newsletter. What do you want your donor to do ?

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Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Most organizations define lapsed donors as those who haven’t donated in the past 18-36 months.

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