Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations. We’re sharing noteworthy takeaways and trends, as well as five strategies to focus on.

Trend 52

Trend Podcast Retention Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). Commenting on the posts in other aligned partner’s Facebook pages. Building Your Subscribers for Your Facebook Individual Profile.

Facebook 112

Facebook Change Profile Impact 112

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. But your content pipeline needs more than an editorial calendar. Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute.

Social Media 52

Social Media Media Guide Social 52

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

Bloomerang

JUNE 1, 2022

For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. Develop a communications calendar for October, November, and December for each segment of your donors with key dates for each touchpoint. Round up metrics such as your: Fundraising total.

Guide 114

Guide Giving Nonprofit Metrics 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of editorial calendar. Use of counting metrics. Increase reach on social media channels. Cultivate “super fans”.

Network 97

Network Build Learning Strategy 97

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Or is your Facebook page a bit out of date? The point is, the numbers are out there, and your online software can help you track the metrics that matter to you.

Practice 52

Practice Strategy Guide Fundraising 52

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Review the upcoming month in the annual online marketing calendar. Produce a monthly website and online engagement report of key metrics. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Neon CRM

DECEMBER 14, 2023

To help you build your content plan, Neon One has created a 2024 Nonprofit Calendar that you can download as a PDF or add to your existing personal calendar. To download the calendar or learn more about nonprofit content planning, here’s a quick overview of this article: What’s in Neon One’s 2024 Nonprofit Calendar?

Calendar 52

Calendar Content Strategy Cancer 52

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

Practice 107

Practice Tips Social Meme 107

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. If it’s an annual event, update the calendar with the dates and information for the following year (or a TBD notification) as soon as this year’s iteration ends. Event dates and information. Recent Posts.

Websites 115

Websites Nonprofit Audience Mobile 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

Achieve

JULY 2, 2019

Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel?

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Learning and Metrics. Ashley is definitely a curator of metrics.

Social Media 97

Social Media Training Train Network 97

John Kenyon

SEPTEMBER 5, 2018

Data not just on activity but also on what content is most popular across your website, emails and social media channels. Once you know where to grab the data points on content in Google Analytics, your bulk email program and social media channels, it’s easy. You can choose what KPIs are important to you and your nonprofit.

Data 52

Data Strategy Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. Next I ask, do you have a half-hour to brainstorm 30 questions that you can ask your network as part of your Facebook content strategy?

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

John Haydon : Blogger and Facebook Guy also shares tips on Google + along with tips about other platforms. If you already have established an editorial calendar, spend some time thinking through how your Google + can align with your editorial focus, but be differentiated from other channels. Measurement and Learning.

Google 98

Google Time Nonprofit Metrics 98

Kindful

MARCH 16, 2021

What it does: Gmail, Google Docs, Google Calendar, Google Drive, Google Meet— Google Workspace is a collection of Google productivity tools that help your team collaborate efficiently. Schedule a virtual meeting using Google Calendar and Google Meet. What it does: Facebook is one of the world’s leading social media networks.

Software 52

Software Free Paypal Google 52

NTEN

SEPTEMBER 24, 2009

In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. " They probably said the same thing about Facebook, Twitter, and other social media tools.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Connection Cafe

APRIL 19, 2012

It was right in front of their building with a familiar giant "F" in a blue box painted in the parking spot and a sign that read "Facebook Fan Parking." They also take advantage of the information that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend their business/product SINCE becoming a fan/follower.

Social Media 39

Social Media Ideas Media Social 39

CauseVox

OCTOBER 11, 2021

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Is it best to create a monetary goal or one based on impact metrics? Will the money be used much further down the road?

Guide 73

Guide Giving Campaign Social Media 73

Connection Cafe

JULY 5, 2017

Publish and republish content in multiple formats and channels. Consider starting with your long-form blog post on your website, then slice it up into shorter forms on Twitter, Facebook and Instagram. Facebook groups and websites such as Quora, Buzzsumo and Reddit can provide some good content ideas around any topic.

Websites 37

Websites Strategy Content Nonprofit 37

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

Facebook 101

Facebook Network Metrics Nonprofit 101

Achieve

FEBRUARY 9, 2024

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. However, if you only engage with your supporters via one digital communication channel, your content or post formatting may become predictable and monotonous, leading to a decline in engagement.

Digital 52

Digital Communication Tips Poll 52

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Whether you’re hoping to better. engage with donors online. Let’s dive in. .

Digital 105

Digital Communication Tips Virtual 105

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. But, the fact of the matter is, the channels you employ will have little impact on your outreach strategy if the messages you send through those channels are subpar.

Storytelling 98

Storytelling Digital Marketing Guide 98

Qgiv

MAY 23, 2022

Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards. Consider who your donors and supporters are and then use that information to determine what they want to see from your social media channels. Do they prefer Instagram to Facebook?

Social Media 52

Social Media Practice Media Strategy 52

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. Let’s dive in. Use a multichannel strategy. Social media polls.

Digital 52

Digital Communication Tips Virtual 52

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offers, and other strategic and tactical choices. Let’s dig in!

Fundraising 107

Fundraising Gift Digital Trend 107

Nonprofit Tech for Good

FEBRUARY 23, 2017

After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. Marketing is the strategic use of content and communication channels for direct gain. In the business sector, it’s about selling products and services.

Communication 224

Communication Online Storytelling Voice 224

Qgiv

OCTOBER 5, 2021

The final months of the calendar year bring out the best in all of us. Early preparation will also allow you to prepare your core campaign tools, such as: Your donation form Social media calendars Email series. Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Check them often!

Campaign 69

Campaign Practice Giving Social Media 69

OneCause

JANUARY 31, 2024

If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. Keep the following questions in mind as you consult your calendar: Are we planning far enough in advance? Social media (Facebook, Twitter, Instagram, etc). Your event website.

Fundraising 52

Fundraising Registration Hosting Images 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. Perhaps your nonprofit has been growing its network on social media platforms and you have the opportunity to activate new supporters through your Facebook, Twitter, and social channels. What metrics will you use to measure success?

Fund 130

Fund Campaign Practice Giving 130

Get Fully Funded

JUNE 13, 2022

Goals are powerful tools that help channel resources towards solutions. Create a grant calendar by January 1 of the top 10 grants we’ll go after this year. Create a grant calendar. A goal is an idea of the future that keeps me focused. A goal is what happens in hockey when a player slaps a puck into a net. A-M-A-Z-I-N-G!

Goal 59

Goal Fundraising Sponsor Grant 59