Classy

MAY 12, 2021

Your nonprofit social media presence doesn’t have to be a stressful part of your job with a social media plan to simplify content creation. Social media drove 51% of donation traffic to the Classy platform in 2020. . Social media usage is growing rapidly among 4.7 Your unique nonprofit social media strategy.

Social Media 99

Social Media Template Marketing Create 99

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

EveryAction

JULY 31, 2023

Many donations remain eligible for matching until the end of the calendar year, so year-end matching gift marketing empowers organizations to make the most of recent and past donors to match and secure additional funding. We recommend implementing a multi-channel engagement strategy that meets donors where they are.

Gift 201

Gift Guide Calendar Philanthropy 201

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Do many of your donors prefer receiving updates on social media? Or are many of them subscribed to your email newsletter? Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

That’s where she shared Editorial Calendar Template , an online spreadsheet. I was honored when Holly agreed to do this post about the 2012 Editorial Calendar. Last year, we offered an editorial calendar designed to support nonprofit communicators to act as their own publishers. Earned Media is Dead.

Calendar 107

Calendar Voice Chart Content 107

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! The good news? We’re here to help!

Social Media 89

Social Media Tools Media Create 89

Media Cause

NOVEMBER 3, 2023

Communication Tools In remote or hybrid workplaces, organizations are likely already utilizing popular tools like email, Slack , Teams , Google Meet , Zoom , etc. To ensure effective project communication, keep in mind these best practices for groups communicating in these virtual channels. Include the message in multiple places (i.e.

Project 105

Project Communication Management Doc 105

Roundtree

AUGUST 10, 2021

6 Tips for Building Your Nonprofit’s Social Media Following. I came of age during the rise of social media, and if you did as well, we both probably got the same warning from our moms: “ Remember, anyone, anywhere in the world can see what you post. Organizations can’t just have a social media presence.

Social Media 52

Social Media Tips Build Media 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face.

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Strategy Measure Social Media Metrics 98

Greater Giving

JANUARY 5, 2023

An annual awareness calendar can offer your nonprofit lots of great promotional ideas throughout the year. Spend some time looking through all the awareness day events throughout the year by using a 2023 awareness day calendar. Social media (there’s a lot of great chatter that happens around awareness days online!).

Awareness 75

Awareness Calendar Nonprofit Issue 75

Allegiance Group

MAY 1, 2024

In the following blog post, we will delve into practical strategies to help your nonprofit maximize its efforts during the crucial calendar year-end period. It goes without saying, but calendar year-end is a critical time for many nonprofit organizations. percent after inflation adjustments) for calendar year-end giving in 2022.

Campaign 52

Campaign Guide Fundraising Storytelling 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You put up a website way back when, then started sending out an email newsletter. Now you’ve added social media. Add “share” buttons to your website pages and email newsletters too.

Social Media 101

Social Media Content email Websites 101

sgEngage

OCTOBER 12, 2022

Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media? Create a peer-to-peer fundraising toolkit for your supporters.

Blackbaud 95

Blackbaud Social Media Audience Campaign 95

Get Fully Funded

APRIL 20, 2021

But through shared documents and calendars via cloud-based platforms, the Executive Director of the horse rescue has the extra help they need to get everything done. Don’t assume a nonprofit virtual assistant is limited to basic clerical work like data entry and responding to emails. For most, these are accounting or tech-related.

Virtual 116

Virtual Work Calendar Nonprofit 116

Achieve

JUNE 2, 2021

Emails are also direct marketing, but the sheer number of emails received throughout the day can make them feel less meaningful in comparison to a few personalized letters. . Calendars have a unique advantage over other mailable deliverables—if your supporters use them, they’ll end up staring at a reminder of your nonprofit every day.

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Mail Course Campaign Digital 94

Media Cause

JUNE 22, 2021

We leveraged organic social, paid media, email, and a website lightbox to drive over 2,000 petition signatures and raise over $2,500 in supporter donations post-action. In 2020, Action Center actions drove over 5,700 supporter signatures, at least 700 new email addresses, and over $5,000 in direct revenue post-action.

Advocacy 101

Advocacy Digital Fundraising Global 101

Neon CRM

JANUARY 25, 2024

While email newsletters have been around almost since the dawn of email itself, they’re currently seeing a resurgence in popularity. A member newsletter or club newsletter is a great tool to share important information with members in a place they likely visit every day, multiple times a day: their email inbox.

Newsletter 52

Newsletter Content Ideas Tips 52

Media Cause

AUGUST 31, 2022

In 2021, Media Cause worked with 11 clients in partnership on their End of Year Efforts. For some clients, we only contributed to a particular channel or two, while for others, we orchestrated their entire effort across channels. The calendar does much of the heavy lifting for you, and wallets are broadly open.

Story 52

Story Fundraising Case Study Storytelling 52

Allegiance Group

NOVEMBER 2, 2023

Social media icons According to Charity Net USA, incorporating social media buttons into your nonprofit website is essential for effective marketing. If your organization maintains an active presence on social media platforms , include social media links on your website.

Websites 52

Websites Calendar Registration Nonprofit 52

Candid

NOVEMBER 30, 2022

Folks are busy, especially as the holiday season approaches, and they often need to be reminded through multiple channels and touches. Once you’ve identified what worked best for you in the past years–like GivingTuesday, appeal letters , email campaigns , peer-to-peer fundraising , events, major gifts, etc.–you

Tips 119

Tips Giving Fundraising Profile 119

DipJar

SEPTEMBER 12, 2022

Channel preference (social media vs. email). The research speaks for itself: 82% of Americans use social media and this number is steadily growing. According to AccuData’s guide to digital advertising , social media is not only a popular platform for your supporters, but it is the new frontier of nonprofit marketing. .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Qgiv

OCTOBER 11, 2022

For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. The #GivingTuesday Ultimate Guide eBook has templates, calendars, and tips to help you get organized and make your Giving Tuesday a roaring success!

Giving 52

Giving Template Widget Social Media 52

Top Nonprofits

OCTOBER 18, 2021

At this point, your organization has probably already created a Facebook page, amassed a decent number of supporters following that page, and perhaps even used Facebook Ads to expand the reach of your social media-based fundraising efforts— such as running ads to promote any upcoming virtual fundraising events or peer-to-peer fundraising campaigns.

Social Media 52

Social Media Media Fundraising Change 52

Nonprofit Tech for Good

OCTOBER 25, 2019

2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free). Either way, be sure to include the setup link that you’ll find on your organization’s Fundraisers page.

Facebook 221

Facebook Raise Fundraising Audience 221

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Send personalized thank-you messages, emails, or letters to acknowledge their support—even if you have an automated email acknowledgement message.

Gift 81

Gift Mobile Phone Demographics 81

Candid

APRIL 4, 2023

Pro tip: Insert this link anywhere you interact with nonprofit funders online, such as your LinkedIn bio, email signature, or on social media pages. Once you feel like you’ve built rapport with people through social media interactions and direct messages, it’s a good time to reach out about your cause specifically.

Relationship 119

Relationship Build Tips Practice 119

CauseVox

APRIL 13, 2021

Evaluate your website and emails, and make sure the messaging for your peer-to-peer fundraising campaign is: Easy to understand — Your messaging should make it obvious why your organization has launched the peer-to-peer fundraising campaign. Build Recruitment Emails. An email (or “P.S.” Sample “Registration Now Open” email.

Campaign 70

Campaign Fundraising Registration Calendar 70

Bloomerang

MAY 15, 2023

Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? This boosts engagement and response rates and helps create authentic relationships.

Data 96

Data Gift Relationship Interaction 96

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Media Hints Social 52

Get Fully Funded

JANUARY 9, 2022

If you can find 10 good grant leads — we can usually find at least 10 hot leads when we do grant research for our clients—then you can fill your grant calendar and keep your grant pipeline full all year long. Use your personal social media channels to let your friends and family know about your work. Create a calendar of Asks.

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Structure Question Fundraising Calendar 122

Qgiv

AUGUST 23, 2022

The best way to market any fundraiser is by using a multi-channel approach. While it may be tempting to stick to one marketing channel, a multi-channel strategy uses email, social media, text messaging, and direct mail, to reach a wider audience and generate more excitement for your auction. Email marketing.

Social Media 52

Social Media Mail Channel Marketing 52

OneCause

MARCH 14, 2023

Once the foundational pieces of the event are secured, it’s time to build out a marketing calendar. At least two or three months prior to the event, invitations, social media campaigns, and other promotional material should be sent or scheduled. What marketing channels should we use?

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Qgiv

JANUARY 28, 2022

Use data from previous campaigns or events to add personalized notes to your recruiting emails. For example, look up your previous years’ results, and plan to add a personal note to your recruiting emails, such as: “Thank you for raising $X last year.” Build your fundraising emails. Build your fundraising invitations.

Fundraising 98

Fundraising Registration Campaign Raise 98

Classy

JULY 14, 2021

Establish Communication Channels for Engagement. Our production and technology team for the Collaborative found that it was useful to have pre-arranged channels for participants to be able to communicate with each other during and after sessions. This can be through email groups, digital breakout rooms, or other chat board software.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

JANUARY 24, 2024

As mentioned above, a lot of this work is done online, in this case through your social media presence, email campaigns, and website traffic. A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Audit your current software.

Practice 52

Practice Strategy Guide Fundraising 52

sgEngage

NOVEMBER 17, 2022

Of your nonprofit’s marketing channels, you can most easily leverage three of them for parents: Your website. Create a “For Parents and Families” tab displaying family events and educational resources, and add a “family-friendly” highlight to your online calendar so parents can easily find opportunities for them and their kids.

Support 65

Support Tips Movie Education 65