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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

How many times are you doing tacos this month? Film at an event – you’ve already gone through the effort of promoting to your members, booking keynote speakers and scheduling industry experts for educational sessions. You have all the ingredients, now it’s time to get cooking. All of that goes on the list.

Content 288
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Build a Mission-Worthy Team

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In our models, we assume that astronauts are intelligent, that they’re experts in their technical areas, and that they have at least some teamwork skills. Our interview process is rigorous. We do phone screening followed by three waves of interviews with teammates from different cross sections of the company.

Team 221
professionals

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Association 4.0—A Playbook for Success

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To put our ideas into real-world context, we interviewed leaders who are using this approach to grow their organizations. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. But the typical association model challenges agility. Association 4.0:

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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

How many times are you doing tacos this month? Film at an event – you’ve already gone through the effort of promoting to your members, booking keynote speakers and scheduling industry experts for educational sessions. Step 3: feed the masses You have all the ingredients, now it’s time to get cooking.

Content 156
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EI Helps Teams Use Technology to Fly

.orgSource

This time from Travis Bradberry , author and Chief People Scientist, LeadX, “Digital transformation is not just about technology; it’s about people. Lego is another company that has consistently expanded its business model. Some models are more focused on individuals and others on groups and culture.

Team 221
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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

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As the home of organizations that draw on decades of history, it’s not surprising that we love the security of time-honored strategies. During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Both books were written before the pandemic’s curveball.

Advice 170
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Is Your Remote Team Getting the TLC They Deserve? An Audit Delivers Answers

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Make time to audit the impact working from home is having on your organization. Several years ago, I interviewed Stuart Meyer*. At that time, Stuart was CEO of the National Barbecue & Grilling Association. If you don’t have the budget to provide these resources, you probably need to rethink staffing and business models.

Team 221