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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Film at an event – you’ve already gone through the effort of promoting to your members, booking keynote speakers and scheduling industry experts for educational sessions. The good news is, you don’t even need to worry about capturing interviews for each content piece. The menu (content calendar) is already planned.

Content 288
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Build a Mission-Worthy Team

.orgSource

In our models, we assume that astronauts are intelligent, that they’re experts in their technical areas, and that they have at least some teamwork skills. Our interview process is rigorous. We do phone screening followed by three waves of interviews with teammates from different cross sections of the company.

Team 221
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Association 4.0—A Playbook for Success

.orgSource

To put our ideas into real-world context, we interviewed leaders who are using this approach to grow their organizations. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. But the typical association model challenges agility. Association 4.0:

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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Film at an event – you’ve already gone through the effort of promoting to your members, booking keynote speakers and scheduling industry experts for educational sessions. The good news is, you don’t even need to worry about capturing interviews for each content piece. The menu (content calendar) is already planned.

Content 156
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Interview with Bryan Stevenson: On Juneteenth and Justice

Saleforce Nonprofit

Salesforce.org’s head of brand and insights, Devi Thomas, sat down with Bryan Stevenson, founder of the Equal Justice Initiative (EJI) and author of Just Mercy, a book about his fight to help those wrongfully convicted on death row. The book was so popular that it was also made into an award-winning hit film.

Interview 120
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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Our books “Positioning for Success in an Era of Disruption” and “An Entrepreneurial Approach to Risk, Courage, and Transformation,” summarize those conversations. Both books were written before the pandemic’s curveball.

Advice 170
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EI Helps Teams Use Technology to Fly

.orgSource

Lego is another company that has consistently expanded its business model. Some models are more focused on individuals and others on groups and culture. Daniel Goleman’s 1995 book “Emotional Intelligence: Why It Can Matter More Than IQ” brought EI to popular attention. EI is not a new concept.

Team 221