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To Get Close to Members, Follow MarTech Trends

.orgSource

We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Of the four bullets listed above, the last two seem to be the most challenging.

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Top Nonprofit Blogs to Bookmark Today

The Modern Nonprofit

Estimated Reading Time: 5 minutes Top Nonprofit Blogs to Bookmark Today. It’s no surprise: thought leaders in the nonprofit sector, many with decades of experience, still take the time to give back to others. Each article is a little different, but you’ll find some creative gems in this blog. Clairification .

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6 Types of Nonprofit Video Messages

Greater Giving

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. People love watching videos! Video has an unbelievable advantage over other forms of messaging. The Brand Story.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, the best practices below are based on Nonprofit Tech for Good’s experience using Twitter almost daily since 2008. Twitter is not for every nonprofit.

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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Chances are that if you are online, you’ve watched a YouTube video. Fundraisers will look a lot like Facebook Fundraisers, with a Donate button and am embedded fundraising campaign page right next to a video or live stream.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

It gives brands authenticity, authority, and a dose of highly contagious excitement. While I might take a stab at making Shaking Beef, I’m still not going to style a Labradoodle or remove the stains from 50-year-old lace. But I have learned a few things about each of those topics. For one compelling reason.

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