Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Launch a blog.

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Nonprofit Tech for Good

NOVEMBER 12, 2012

Except for a short test in 2009 , your nonprofit’s Facebook Fans have never seen all your posts and as most of us have by now have realized, the percentage that do has gotten significantly smaller over time. According to Facebook Help: When you create a list, you’ll see the best posts from that list in your main News Feed.

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Amy Sample Ward

APRIL 7, 2009

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Here’s an excerpt from his post : Within a day his Facebook Haggadah was all over the web.

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Nonprofit Tech for Good

JUNE 10, 2012

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages.

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Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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Nonprofit Tech for Good

OCTOBER 14, 2009

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. Causes App.

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Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Social Media: Before You Get Started, Get Organized! Define Your Metrics and Create a Social Media ROI Spreadsheet.

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TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. Facebook drives more referrals than any other platform. And for good reason, too. 78 cents each.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. The Four I’s of ROI.

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. They will be representing your organization. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. Look outward.

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Nonprofit Tech for Good

MARCH 24, 2011

Facebook, Twitter, and Foursquare are not miracle-producers. They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. 2) Is mobile.

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Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. billion monthly active users , Facebook is the largest social network in the world. 1) Set up your nonprofit’s Facebook Page to make a good first impression.

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M+R

MARCH 11, 2024

They were able to immediately grow their email by 175,000 — and then see a nearly 200% ROI in only a few months. But we ARE going to begin adding direct mail data so we can identify who on your email file are making direct mail gifts to other organizations.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Also, with organic reach at an all-time low, your nonprofit should invest in social media advertising. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofits have spent years promoting Facebook and get rewarded with a 2% organic reach. ” or “Like Our Facebook Page!”

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Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). Unless you study Facebook, Twitter, Pinterest. Let them be activists for your organization and your cause.

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Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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Content Ideas Nonprofit Interview 117

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Nonprofit Tech for Good

JUNE 8, 2011

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI.

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Nonprofit Tech for Good

NOVEMBER 21, 2010

Organization: Pancreatic Cancer Action Network. Organization Size: Medium. Blog: pancan.org/blog. Facebook: facebook.com/JointheFight. What was the very first social media tool your organization utilized, and when? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Nonprofit Tech for Good

DECEMBER 13, 2010

Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff. Blog: blog.nature.org. Facebook: facebook.com/thenatureconservancy. What was the very first social media tool your organization utilized, and when? My guess would be either MySpace, YouTube, or Facebook Causes.

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Social Media Conservancy Interview Media 209

Nonprofit Tech for Good

AUGUST 29, 2010

published its first blog post. In fact, what I have discovered over the last year is that blogging was the missing piece in my social media strategy. 10 Most Popular Blog Posts :: Year One: Views. Five Most Common Mistakes Made by Nonprofit Admins on Facebook. Five Essential Apps for Your Nonprofit’s Facebook Page.

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Nonprofit Tech for Good

MARCH 7, 2011

LinkedIn Groups can be very high in ROI as long as you’re patient and willing to invest at least an hour a week promoting and monitoring your LinkedIn Group. I created and monitor the Social Media for Nonprofit Organizations LinkedIn Group which recently surpassed 14,000 members. LinkedIn Groups can be a powerhouse in ROI.

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Nonprofit Tech for Good

JULY 28, 2010

They move with you to The Next Big Thing i.e., from MySpace to Facebook to Twitter to Foursquare. I first got on MySpace in February 2006 when I created a portal to Nonprofit Organizations on MySpace. This is when the MySpace vs. Facebook debate began to rage in the blogoshphere. I was very reluctant to move over to Facebook.

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Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Subscribe to social media and mobile technology blogs. Define metrics of measurement and create a social media ROI spreadsheet. Add e-newsletter subscribe functionality to your blog.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff. Blog: hsus.typepad.com. Facebook: facebook.com/humanesociety. What was the very first social media tool your organization utilized, and when? Are you tracking Return on Investment (ROI), and how?

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Nonprofit Tech for Good

NOVEMBER 29, 2010

Organization: Big Cat Rescue. Organization Size: 125 exotic cats, 9 paid staff, 107 volunteers, 80,000 supporters. Blog: BigCatRescue.org?/Blog. Facebook: facebook.com/BigCatRescue. What was the very first social media tool your organization utilized, and when? Which has helped your organization the most and how?

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Nonprofit Tech for Good

DECEMBER 5, 2010

Organization: Women for Women International. Organization Size: Approximately 70 DC/stateside employees; more than 100 field staff employees in eight countries in Africa, the Balkans and the Middle East. Facebook: facebook.com/womenforwomen. Blog: wfwnotesfromthefield.wordpress.com. Please summarize your ROI.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

What is Your Nonprofit’s Holiday Content Strategy for Facebook? It’s also about what other organizations and businesses are doing and we gather this intelligence by reading blogs on these topics on a daily basis. Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season.

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Nonprofit Tech for Good

JULY 9, 2012

My last full-time, Monday-through-Friday job was as an outreach director for a small international development organization in San Francisco. It was also my duty to organize four fundraising events each year and manage an average six volunteers in any given week. can produce significant ROI is a myth. It’s not the tools.

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Nonprofit Tech for Good

DECEMBER 30, 2009

2) ATTN Donors: Have you ever donated to a nonprofit organization through your cell phone? [ [link] ]. 3) Does your nonprofit have a blog? [ [link] ]. 43% Yes… our organization blogs regularly. 14% No… no plans to launch a blog. 5% A social networking site (like Facebook). 25% Facebook.

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Results Communication Strategy Myspace 193

Amy Sample Ward

AUGUST 23, 2011

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " How to collect email subscribers on your Facebook Page – Have you added a custom welcome page and/or email sign up form to your Facebook Page?

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Nonprofit Tech for Good

JANUARY 17, 2019

It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines. Monitor important dates : there are numerous awareness days that are relevant to your organization. Get organized : a content calendar can help you create a more consistent social presence.

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Zen and the Art of Nonprofit Technology

MAY 17, 2011

I’m a fairly active user of Facebook, LinkedIn, Twitter, and some other social networking sites, and have been for years now. I certainly have followed and friended lots of organizations on these networks (particularly on Twitter, but also some more personally relevant to me on Facebook.) But I’m still bored silly.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. First of all, your organization, based on its mission and staff, has a unique voice in the world. Betsy Harman, on Beth's Blog. Measure THIS! Authenticity.

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Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Blog: taprootfoundation.org/blog. Facebook: facebook.com/taprootfoundation. What was the very first social media tool your organization utilized, and when? Also, it really allows people to see how we as an organization, ‘think.’

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Care2

OCTOBER 12, 2009

The energy and enthusiasm of cutting edge staff is infectious as they tell you about their tweets, Facebook posts, blog posts and goofy, cool videos they watch. Are you wondering if your organization is blinded by the glamour (aka shiny object syndrome)? But, does social media have the same value for all organizations?

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