Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Chances are you are on this page as a result of doing searches for SEO basics or intros to the topic and now you’re here!

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Strategy Tips Google Search 98

sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Instead of biting off more than you can chew, try starting with just one part of your website first: your blog!

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Tips Search Websites Nonprofit 92

Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Search Nonprofit Audience Content 52

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted. Here are a few tips and tools: Proofreading + editing.

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Content Practice Search Research 40

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. Google Analytics is an essential website analytics tool for nonprofits. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. Is your content per page the right length and does it include relevant keywords?

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Websites Tips Plugin WordPress 300

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Schedule a demo to find out how your nonprofit can leverage Bloomerang’s tools to better manage and retain your donors. Software solutions keep the nonprofit sector in motion.

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Software Free Tools Adobe 87

Association Analytics

FEBRUARY 20, 2024

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog! Or offer them a discount on membership?

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Create Strategy Associations Registration 169

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

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Content Strategy Create Calendar 59

Association Analytics

AUGUST 14, 2023

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. Types of AI Tools To start, it’s important to know about some of the models already available to the public. The key to determining which tools to work with depends on your goals.

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Associations San Diego Las Vegas North Carolina 317

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. To make posting easier, we’ve rounded up some of our favorite time-saving tools to help you create the best nonprofit social media campaign ever. Tools for Scheduling and Publishing Posts. Sprout Social is another social media publishing tool.

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Social Media Tools Media Create 89

Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Continue reading to learn how to determine what type of posts you should write, how long your post should be, how to edit your own work, strategies for getting past the dreaded writer’s block when writing your blog, and more. Find topics for your blog Make your blog work for you.

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Practice Tips Storytelling Nonprofit 52

Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

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Search San Francisco Difference Websites 100

Candid

FEBRUARY 14, 2024

Perhaps the question we should be asking instead is: How can we use these tools to create efficiencies and enhance our work? Generative AI is a type of artificial intelligence that creates new content, such as text, images, or other media by learning from and combining pieces of existing data. Will I be replaced by ChatGPT?

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Generation Artist Arts Instructional Design 111

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. To begin, and this is important, your nonprofit should conduct a search on LinkedIn to see if a page already exists for your organization. LinkedIn Pages.

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Linkedin Practice Social Media Sponsor 361

Forum One

MARCH 12, 2024

AI tools are already being used by many organizations to brainstorm ideas, find efficiencies, and explore new ways of working. The good news is that many tools are incredibly user-friendly, and experimentation can be one of the best ways to learn what works for you. Generating variations on hashtags and keyword searches.

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Social Media Images Video Media 79

Nonprofit Tech for Good

MARCH 12, 2013

This webinar covers how to successfully launch and maintain a blog for your nonprofit on WordPress.com. Click-by-click, attendees will learn how to use themes, widgets, and basic HTML to design a blog that matches your website and helps recruit new e-newsletter subscribers, online donors, and supporters on Facebook, Twitter, etc.

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WordPress Widget Stats Newsletter 189

Nonprofit Tech for Good

MAY 22, 2013

This webinar covers how to successfully launch and maintain a blog for your nonprofit on WordPress.com. Click-by-click, attendees will learn how to use themes, widgets, and basic HTML to design a blog that matches your website and helps recruit new e-newsletter subscribers, online donors, and supporters on Facebook, Twitter, etc.

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WordPress Widget Stats Nonprofit 167

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Content Arts Guidelines News 119

Media Cause

JANUARY 8, 2024

One powerful tool that can significantly impact your nonprofit’s online success is keyword research. Keyword research is an important tool for both search engine optimization and paid media marketing services. While these may have lower search volumes, they often indicate a more targeted and motivated audience.

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Research Difference Search Hunger 59

Amy Sample Ward

AUGUST 28, 2011

My guest post is up on Care2′s Frogloop blog; you can read the post and join the discussion there. As we all continue exploring the vast horizons of the internet and the social tools it offers, be sure to check out the applications that help you continue telling stories with the power of video, maps and more. Historypin.

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Story Tools Help Online 222

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

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St. Louis Headline Search Google 246

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Content Skills Feeds Tutorial 139

Byte Technology

JANUARY 12, 2017

One of the biggest obstacles bloggers encounter—whether they’re on the WordPress platform or not—is how to create content that is based on currently trending topics. Fortunately there’s help in the form of tools and techniques that make the whole process considerably less painful for the blogger. Google Trends. Google Alerts.

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WordPress Trend Reddit Blogger 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Simply do a search “Quotes about” and fill in what you are looking for.

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Content Strategy Tips Case Study 136

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. This is an approach you can take pretty easily with the systems, tools and staff you already have in place. This is considered an implicit data collection method.

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Impact Strategy Associations Data 169

Tech Soup

SEPTEMBER 30, 2021

Inbound marketing, a methodology that seeks to attract constituents through generating valuable content and experiences, is a powerful tool for growing your organization. Such tactics include content creation, blogs, events, search engine optimization (SEO), and social media.

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Marketing Volunteer Donor Awareness 85

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2012

I was honored to write a feature article in the recent issue of the NTEN journal called “ The Unanticipated Benefits of Content Curation: Reducing Information Overload.” And, of course, I’ll also cover the tools. His deep knowledge of the practices and the tools is impressive.

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Content Benefit Skype Ratio 101

Amy Sample Ward

AUGUST 11, 2011

My latest contribution to the Stanford Social Innovation Review is now posted – you can read the post and join the conversation on the SSIR opinion blog , or in full below. —– I’m really excited by tools that enable digital or transmedia storytelling. I’d love to hear your ideas.

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Storytelling Digital Tools Classroom 201

Qgiv

FEBRUARY 22, 2022

In fact, there are all kinds of tools out there that can help all levels of users build beautiful websites. Web builders, such as WordPress or Squarespace, are online tools that your nonprofit can use to build your own website. Depending on the size of your nonprofit, you might need more or fewer tools to fit your donation form needs.

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Websites Social Media Search Nonprofit 59

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. 4) Key features and content aren’t accessible.

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Websites Nonprofit Guidelines Phone 245

Byte Technology

FEBRUARY 14, 2017

It’s no great secret that blogging is big. At present it’s estimated that there are some 150 million active blogs operating at any given time. Unfortunately there are lots of reasons that some blogs don’t make the grade and wither and die. Be proactive in regards to the current topics people are searching. Huge really.

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WordPress Plugin Tips Blogger 100

EveryAction

JUNE 21, 2023

The good news is that nonprofit organizations, advocacy organizations, businesses, individuals, and other changemakers can successfully advocate for a better future for LGBTQ+ people with support from the right strategies and tools. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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Advocacy Generation Strategy Awareness 199

Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid.

Storytelling 105

Storytelling Audience Tips Captivate 105

Qgiv

MARCH 29, 2023

billion Google searches per day, the opportunities to be seen by a new online audience are endless. With the Google Ad Grant, nonprofit organizations have the opportunity to appear near the top of a Google search for FREE. In order for Google Ads to be successful, having high search volume keywords on each webpage is crucial.

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Grant Google Nonprofit National 97

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. This content acts as a magnet, attracting individuals to the organization and its mission.

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Content Websites Tips Voice 272

Media Cause

APRIL 2, 2021

In this blog post, we compiled five 2021 SEO trends you should know to ensure your strategy is on track to success. Developing an E-A-T Content Strategy. In 2021, Google continues to place a greater focus on the quality of content as a ranking factor- that’s why we’ll keep on hearing the term ‘E-A-T’ when it comes to SEO.

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Trend Search Google Local 87

Nonprofit Tech for Good

OCTOBER 17, 2019

WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. SEO and Social Sharing. Events, Fundraising and Donations.

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