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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. If your slider is typically where blog posts or news items go, an emergency or timely announcement will fit right in.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Industry events—Monitor the headline speakers and their audiences. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Blog: BigCatRescue.org?/Blog. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

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The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

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How-to: Edit for the Web

NTEN

Gerald Marzorati, Editor of The New York Times Magazine , has revealed that "contrary to conventional wisdom, it's our longest pieces that attract the most online traffic." If we don't find it quickly enough, we can much more easily jump to another source of information than we could with a stack of magazines.

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10 Ways Nonprofits Can Use Blogs and Bloggers to Support Their Cause

Have Fun - Do Good

Last March I was on a blogging panel for an event put on by the Alliance of Technology and Women. To prepare for the panel, I wrote up 10 Ways Nonprofit Can Use Blogs. You can read Steve's blog at the Eye of Bakersfield. Blogs fall under the category of "social media" because they are, well, social. So here it goes.10

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22 Email Ledes That Always Work!!

M+R

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. Which is fitting, because Wally Wood was an illustrator and innovator who drew sci-fi novel covers, pulp magazines, and, most importantly, comics from the 50s through the 70s. It will give you some why to go along with the what.

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