article thumbnail

5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

The mindset (or emotional journey) helps you understand how to write the content, the order in which people will be visiting links, and even what colors would be more appropriate to use. How they use this technique : They added a section to their homepage content that flows with the rest of the page. Design for variable-length content.

Technique 325
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. Industry events—Monitor the headline speakers and their audiences. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

YouTube 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Chris also notes the headlines and tags of videos that are trending and often patterns our next video to capitalize on the buzz. We also provide reliable content in our article posts, which are often picked up by the media which brings even more awareness. What is on your To Do List for 2011?

article thumbnail

Let’s Play with Soap!

Achieve

Google search “ads from the 1950s” and brush yourself up on the iconic advertisements that once graced the pages of magazines, periodicals, and outdoor boards of the time. A good sense of hierarchy—IMAGE, then COLA BOTTLE, then HEADLINE, then COPY—across the page with some consideration of white space. Newsprint black-and-white image.

article thumbnail

The Science of Nonprofit Marketing and New Donor Acquisition

Connection Cafe

I decided Marketing was the way to go – it was artistic, content-driven and right up my alley – and I could avoid math. Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline.

article thumbnail

How-to: Edit for the Web

NTEN

Gerald Marzorati, Editor of The New York Times Magazine , has revealed that "contrary to conventional wisdom, it's our longest pieces that attract the most online traffic." If we don't find it quickly enough, we can much more easily jump to another source of information than we could with a stack of magazines.

Web 70
article thumbnail

22 Email Ledes That Always Work!!

M+R

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. Which is fitting, because Wally Wood was an illustrator and innovator who drew sci-fi novel covers, pulp magazines, and, most importantly, comics from the 50s through the 70s. It will give you some why to go along with the what.

email 110