NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Check out the March of Dimes blog post and Meet Kieran.

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TechImpact

JUNE 24, 2014

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow.

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TechImpact

MARCH 11, 2014

With over 57% of American adults using the social networking site, and a staggering 73% of young adults between the ages 12-17, Facebook is leading all other the social networking platforms in a bevy of categories. 36% of Facebook users dislike people sharing too much information. But these are all statistics you’ve heard before.

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Byte Technology

JANUARY 5, 2016

But what if your non-profit just doesn’t have the resources or manpower to keep all your social media profiles up to date with fresh, engaging content on a regular schedule? Why these two channels? Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.

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AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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TechImpact

JUNE 18, 2014

But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone. Attract volunteers steadily.

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Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: [link]. Those decisions are implemented across the organization’s web properties and social channels.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” They work well on on social channels. Facebook Post from Edutopia. One option: Use quotes.

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Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” But with Snapchat, users are accustomed to holding their devices vertically, and most won’t turn said devices to view content in a different direction.

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TechImpact

OCTOBER 11, 2013

In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel. by juliareich.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. What better way to show off your nonprofit’s impactful work than with your engaging social media content?

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Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook.

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DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Ensuring your content meets modern design standards.

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Nonprofit Tech for Good

MAY 3, 2011

Chapter 3 Facebook and Facebook Apps. Introduction to Facebook Pages. Eleven Facebook Best Practices for Nonprofits. Five Advanced Facebook Best Practices for Nonprofits. Five Status Update Content Ideas for Nonprofits. Facebook Community Pages? Introduction to YouTube Channels.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Nonprofit Tech for Good

JUNE 17, 2010

As soon as Facebook launched Community Pages , I knew this day coming. The Facebook Team. Link to your Facebook Page from your official website. Put a Facebook Badge on your website or blog. [ Done - even though I think it looks messy! ]. Please use the following link to authenticate your Page.

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Top Nonprofits

DECEMBER 6, 2021

So today, Julia, I wanted to get your take on the recent news that came to light, you know, about Facebook and Instagram. And since these are channels that are really important to so many nonprofits, I’d love to get your take on things. Now that’s not to say that Facebook is not a powerful tool. Let’s be real.

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.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Do any of your members have their own channel? But I have learned a few things about each of those topics.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

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NTEN

JULY 23, 2012

] By Laura Quinn, Idealware Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Creating Are you creating new, original, informational content for each channel you’re using? Let’s look at them one at a time.

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TechImpact

JUNE 5, 2014

It is a fluid medium that is constantly changing, and social media marketers are constantly playing catchup trying to make the most of their channels. 83% of marketers integrated social media with other marketing channels, up from 79% in 2013. 92% of marketers said social media is important to promoting their business.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

hours on Facebook. According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared. That window of time is a small one because of the sheer volume of content available on the Web. blog calls the “ricochet&# effect.

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M+R

MARCH 14, 2024

In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising. They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. And we were able to launch Facebook ads, a new channel for the Museum!

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. But, really, it goes even further than that.

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Nonprofit Tech for Good

JANUARY 22, 2013

Unless you study Facebook, Twitter, Pinterest. Give them retweetable content ! If you are not getting retweeted, you are not giving your followers the content they want. 3) Your YouTube Channel is absent of customization and branding. 3) Your YouTube Channel is absent of customization and branding. Google, etc.

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Tech Soup

SEPTEMBER 11, 2014

In fact, that's exactly the kind of license TechSoup uses for most of our content! Creative Commons licensing isn't just a way to promote sharing of your content. Creative Commons-licensed content is also a great resource for you when you're creating a digital story. Don't know what to ask?

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TechImpact

MARCH 10, 2014

Controlling your SERPs, or search engine results page, is vital to driving traffic to your nonprofit’s blog, website, and social channels. Generally getting your website and blog to rank #1 and #2 overall for your name is most desirable. That’s the obvious part. and Bing, look for when ranking your website. Knowledge is power.

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TechImpact

NOVEMBER 12, 2014

The key is using stories to get people’s attention on social media channels. Social media by itself is not a very effective channel for direct fundraising. No Kid Hungry takes photos of their volunteers in action and posts them on Facebook. It is called Facebook for a reason – we like to see faces! 4) Use quotes.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

To help her celebrate, I invited to write a post with some steps and tips for integrating web content, email, and social media. You shouldn’t try to make your Facebook page or email newsletter look just like your website, but they should match enough that we can tell they represent the same organization. Step 2: Share Across Channels.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon, Author of Facebook Marketing for Dummies and blogger at www.johnhaydon.com. Nonprofits + Internet = People Inspiring People by Ted Hart , ACFRE and Host of The Nonprofit Coach on Blog Talk Radio. E-Book #2: Feeding the Content Beast.

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Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. Consistent publication of fresh content to a blog or website.

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Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues. Optimize your donation form.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Focus on Engagement That Leads To Action.

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Qgiv

JUNE 29, 2021

You can mark certain posts for approval so your coworkers can provide feedback on your content. Similar to Buffer’s approval tools, Loomly has a workflow feature that lets you set up an approval process for your content. Sprout includes content approval tools, social media analytics, and a shared content calendar view.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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