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Paid Media ROI for Nonprofits

Media Cause

Common Types of Performance Marketing Tactics Paid Search: When an organization pays for sponsored ad clicks on search engines such as Google or Bing. Native Advertising: A form of advertising that blends within content to appear “native” to the page, often purchased as cost per click (CPC) or cost per impression (CPM).

ROI 52
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5 Apps Doing Good for the World

Care2

First Aid by American Red Cross - Google Play. It’s an interesting model that blends the kind of action triggered approach to donation that HelpAttack! Charity Miles - Google Play. Google Drive. Mobile users have been able to access their Google Documents for a while now through Google’s Search apps.

Doc 67
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5 Apps Doing Good for the World

Care2

First Aid by American Red Cross - iTunes App Store First Aid by American Red Cross - Google Play Charity Miles iOS/Android: Charity Miles is an app that connects your commitment to fitness with your commitment to the causes your support. Google Drive - iTunes App Store Google Drive - Google Play Hoping for more?

Doc 62
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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

If your page is expertly designed then you can get away with microcopy on the subtle side, like Google has on its search page. Click here to begin the process of searching publicly accessible internet pages for instances of your choice keywords” is a long-winded way of saying “Google Search.” Keep it concise.

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The 6 Hottest Training Technologies That You Can’t Overlook

Gyrus

Video-Based Training: Video streaming has been around for quite some time, however, the new millennium has seen a sudden upsurge in the online streaming space, with YouTube becoming the second popular search engine after Google. It is growing to be an effective medium for creating bite-sized and engaging learning modules.

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Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Beth's Blog: How Nonprofits Can Use Social Media

It isn’t all private or all public – it’s a continuum. Facebook’s new changes (and Google +) gives us a couple of shades of gray. You need to think about what you’re sharing and who you are sharing with. We can no longer think about privacy and sharing as a black and white issue. What Are You Sharing?

Metrics 129
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What’s A Learning Experience Platform? The Essential Guide

Forj

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). Rather than turning to Google, members can turn to their association’s platform. For years, the LMS has reigned supreme as the top learning platform for associations.