NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraising experts and direct mail gurus all in one place. Want to Raise Money Online? Pitman , author of the Ask Without Fear!

Content 120

Content Marketing Free Fundraising 120

NetWits

MAY 26, 2011

Click any of those datapoints to add an Annotation, such as “May eNewsletter Sent,&# “20/20 Interview,&# or “May Gala appeal mailed,&# to keep track of historically significant events. When used specifically with offline campaigns, appeals or ads we can use as a source metric.

Report 251

Report Web Analytics Comparison 251

Care2

AUGUST 9, 2013

economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. There were also some interesting findings on Direct Mail VS Online Giving. Even though the U.S. It will be interesting to see if this trend changes as Gen X and Gen Y age.

Charity 77

Charity Studies Money Donation 77

Pamela Grow

JANUARY 13, 2021

We continue to solicit donors using direct mail and emails. This slide from Steve MacLaughlin of Blackbaud displays the differences in donor retention rates between online-only, offline only, and multichannel. I suggested that her organization segment their mailing. It also includes a business reply envelope.

Newsletter 52

Newsletter Donor Retention Nashville 52

NTEN

SEPTEMBER 24, 2009

Steve MacLaughlin, Blackbaud. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JANUARY 29, 2015

Last week I kicked off the Blackbaud Power Hour series with a webinar on tips to get donors into the pipeline. With proper planning and execution, a stronger online fundraising and marketing strategy can grow all of your avenues of offline support. For me it all comes down to a renewed focus online. Ask, thank, then ask again.

Offline 20

Offline Support Online Strategy 20

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Relationship 208

Relationship Raise Tips Fundraising 208

Tech Soup

APRIL 1, 2013

The npEXPERTS e-book includes Forbes’ most influential, top bloggers, CFRE/ACFREs, animal lovers and association pros, pioneers and innovators, peer-to-peer fundraisers and direct response agitators, online fundraisers and direct mail gurus, all in one place. Digital Marketer at Blackbaud and blogs at npNGAGE. by Roger M.

Ideas 55

Ideas Fundraising Effective Blackbaud 55

NTEN

JUNE 8, 2011

Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. Donors acquired by direct mail very rarely convert to online giving channels. The number of donors that give both on and offline is less than 10%. The lesson?

Donor 58

Donor Offline Mail Channel 58

NetWits

AUGUST 8, 2011

What I do have, though, is a family, a best friend, a neighbor (an Aunt Mabel, if you will) that I’d much rather receive an e-mail, Facebook post or Twitter mention from than pretty much any non-profit organization. — Full disclosure: I don’t actually have an Aunt Mabel.

Training 197

Training Train Mail Offline 197

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These nonprofits are primarily focused on direct mail and online giving. The Blackbaud Index of Charitable Giving has shown an overall negative trend in year-over-year giving since August 2012. The Blackbaud Index is a broad-based fundraising index that reports total giving trends of 2,984 nonprofit organizations representing $7.8

Data 118

Data Hurricane Fundraising Disaster 118

Connection Cafe

MARCH 4, 2019

In 1999, Blackbaud pioneered the nonprofit technology market by introducing reliable, secure, and donor-friendly online donation forms. Based on research from the Blackbaud Institute’s Charitable Giving Report , online giving in the United States represents 8.5% This online versus offline wall is mostly in our own heads.

Online 36

Online Giving Offline United States 36

Connection Cafe

APRIL 14, 2017

The latest figures from the Blackbaud Index for Canadian giving and U.S. Direct mail and other traditional fundraising channels are. For a children’s charity, HMA found that 73% of online donations were received from donors who already existed in the direct mail program. Yes, you should be sending regular e-mails.

Online 41

Online Giving Mail Channel 41

NetWits

JANUARY 29, 2009

As 78% of nonprofits send event invitations through direct mail, this wide gap between online and offline is an area that screams for better constituent service. I invite you to tune into the radio program and learn more, or look for the recording to be posted in Blackbaud's internet resources section a few days after the event!

Websites 105

Websites Newsletter Internet Offline 105

Connection Cafe

JUNE 8, 2017

During this time, many nonprofits reviewed their email marketing programs for compliance, and Blackbaud ensured all of our products used to send email facilitated your ability to do so. ca or for any mailing addresses residing inCanada. For Luminate Customers, this is the ‘Powered by Blackbaud’ logo appended to your message.).

Spam 33

Spam Effective Law Canada 33

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. How can I leverage online and offline giving for better fundraising results? is the answer to all of your fundraising woes.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Tech Soup

NOVEMBER 12, 2012

For all organizations who may have just dropped their direct mail campaigns (and many of your likely have Thanksgiving campaigns that recently went out the door): expect diminished/delayed results. Mail will likely be delayed on the east coast for days, if not weeks. The impact is not only going to be offline.

Disaster 44

Disaster Lesson Fundraising Files 44

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

SEPTEMBER 21, 2012

There are other awesome sustainer sessions too in addition to ours: Attracting Loyal Donors through Sustainer Giving Programs presented by Carol Rhine, Principal Consultant at Target Analytics, a Blackbaud Company - this session is also on September 30 at 4:15pm. See you there!

Giving 34

Giving Europe Blackbaud Analytics 34

Connection Cafe

JUNE 11, 2014

The timing couldn’t be better for nonprofits ready to explore technology investments because Blackbaud has just released the white paper, Making the Pitch to Nonprofit Leadership: How to Convey and Sell the Need to Invest in Fundraising Technology (I know it’s a mouth full!). Are your offline and online appeals and promotions integrated?

Technology 37

Technology Guide Proposal Leadership 37

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. Offline still rules …. 90%+ of fundraising revenue comes from offline sources. 2010 Online Giving Report by Blackbaud. Are you searching for ways to raise more money?

Offline 279

Offline Results Fundraising Blackbaud 279

Bloomerang

JULY 17, 2023

Mail The gold standard is a prompt and personal mailed thank you letter. It’s why I advocate mailing a thank you letter to donors who give online, in addition to the immediate email receipt. Let them know they’ll receive their ‘official’ thank you later in the mail. Top 10 Ways to Say ‘Thank You!’ to Nonprofit Donors 1.

Donor 82

Donor Nonprofit Mail Gift 82

NetWits

FEBRUARY 17, 2012

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. Plus, revenue and household income for online acquired donors is significantly higher than for offline acquired donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Online Donors Need to be Moved Offline. The trick is to quickly turn those online givers into long term supporters through offline methods. i.e. Direct Mail. Download Now!

Online 234

Online Fundraising Offline Mail 234

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 2010 Online Giving Report by Blackbaud.

Offline 67

Offline Results Fundraising Time 67

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. Tip 1: Master your direct mail fundraising. For over a century, direct mail has been a fundraising staple. In short, direct mail is still an effective way to reach certain audience segments.

Education 23

Education Fundraising Mail Offline 23

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. smaclaughlin Kenny.

Trend 78

Trend Online Giving Offline 78

sgEngage

OCTOBER 20, 2021

Also known as ‘flat files’, such data may also come from third-party sources such as a bank lockbox (donation transactions) or an external stakeholder who wants a number of agencies added to the mailing list. Online transactions. CRM to general ledger.

Integration 84

Integration Foundation Data Business 84

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work? Absolutely.

Los Angeles 63

Los Angeles Gift Charity Trend 63

Bloomerang

APRIL 30, 2021

If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. They can do it on their, you know, desktop, on their phone, mail, tablet, wherever you are. It was all mail and phone.

Donor 84

Donor Video Practice Gift 84

NonProfit Hub

APRIL 11, 2014

How to properly mark “unsubscribes” and “do not mails.”. Recording thorough notes for each constituent interaction, online and offline, is absolutely critical, especially when it comes to major gifts and legacy giving. Designating why and who can add new fields and field options. Take, for example, the issue of interactions.

Database 52

Database Data Donor Guidelines 52

Connection Cafe

JANUARY 13, 2016

If you’re not going to use the data but there’s potentially some value in it, archive it and move it to an offline storage system. Most of our mailings are targeted to “recent” constituents: those who have visited in the past three years or specifically asked to be contacted. Keep it in the attic. And that’s music to anyone’s ears!

Data 20

Data Museum Music Arts 20

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 78

Mail Trend Offline Blackbaud 78

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors. This is in line with the 2010 Online Giving Report.

Benchmark 73

Benchmark Internet Giving Offline 73

Care2

OCTOBER 6, 2011

Offline or online donors? For many nonprofits, about 90% of their donations come from offline donations. While direct mail still brings in a lot of money for nonprofits, it’s getting more and more expensive ( not to mention the toll it’s taking on the environmen t ) and online fundraising is soaring. Here's why.

Offline 71

Offline Donor Online Blackbaud 71

Achieve

MARCH 17, 2023

Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. This is where a multichannel marketing strategy can help.

Channel 52

Channel Donor Demographics Social Media 52