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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

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[ASK AN EXPERT] What is the Best Way to Acquire Donor Phone Numbers?

Bloomerang

We have many long-time donors for whom we only have a mailing address. Our online form for giving collects more, but most gifts still come by mail. Dear Call Me Maybe, You’re certainly on the right track wanting to make phone calls to donors. And, make it easy and compelling for donors to offer their information.

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10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. The answer lies in the way nonprofits are catering o the demands of its donor network. But what are donors looking for? Direct mail.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% Sending donors a third-party payment site, such as PayPal, is problematic if that is the only way that donors can give. Monthly donors give $35.46 per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

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Inspire Generosity with a Better Online Donation Form

sgEngage

Your online giving form is the primary instrument you use to process a donation, and it’s also the key tool you use for collecting valuable information about your donors. On the giving side, donors also are expecting a lot from your donation form. You’re expecting a lot from your donation form.

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Using Data to Make Annual Giving Work for You

sgEngage

No, we prefer to build relationships en masse, using data-driven insights to tell us what our donors really want. Here is my three-step plan to help you get to baseline with your annual giving program: 1. Do your monthly donors expect your newsletter? Plan for your year. Segment your data, but don’t OVER-segment.

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

When it comes to donor data, there’s a lot to keep track of. Plus, understanding motivations, interests, and passions can help you connect with them on a deeper level. A nonprofit CRM helps you keep all this information organized and easily accessible. This type of stewardship helps boost donor retention.

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