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4 Ways to Optimize QR Codes in Direct Mail

NonProfit PRO

When using QR codes, it’s important for nonprofit marketers to consider how they will help elevate the donor experience. Here are four ways to optimize QR codes in direct mail.

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How Will Donors Feel When They Open Direct Mail from Your Organization?

NonProfit PRO

Creative design and personalized messaging can help donors visualize their impact, see themselves as part of your community, and feel inspired to make their next gift. It’s not too late to engage donors in 2023 with a custom-designed, creative holiday stewardship campaign, calendar year end or winter appeal.

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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The Fundraiser’s Field Guide to Donor Optimization

NonProfit PRO

Packed with practical advice and proven best practices, the Field Guide will help you boost the performance of your direct mail and digital fundraising, and serve as a collaborative checklist of tactics for you team. Download your free copy of this celebrated resource now!

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Direct Mail Donor Acquisition Strategies

Allegiance Group

Donors are your nonprofit’s greatest resource. From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% Additionally, retention rates for first-time donors declined from 25.3% year over year.

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