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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

This library may include graphics like illustrations, icons, patterns, and/or photography. Many brands also build a library of icons to be used for many purposes, from your website to marketing. 7) Photography. It is almost guaranteed that your brand will utilize photography. Your icons should also be visually consistent.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

Add Value Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” Responses to website behavior. If you require more data, make sure it’s going to benefit your strategy.

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Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

ADD VALUE Value doesn’t have to be a giveaway or a freebie offer for donors, according to the Forbes Nonprofit Council , “but rather information that they can utilize on a daily basis to help benefit and stimulate their lives.” Responses to website behavior. If you require more data, make sure it’s going to benefit your strategy.

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The Comprehensive Guide to Nonprofit Branding

DNL OmniMedia

However, these brands go much deeper than the logos and images they share. You need to represent those who benefit from your services ethically. So, for example, images depicting those that you help on their worst days wouldn’t be an ethical representation of your constituents. Your actions should reflect your nonprofit’s brand.

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The Future of Fundraising: Influencer Marketing for Nonprofits

Twenti - Digital Marketing For Nonprofits

If you know the term ‘influencer’, it might conjure up images of selfie obsessed girls promoting weight-loss shakes and bikinis. Start by making sure your website is professional and your donation system easy to use, so that your supporters can actually follow an influencer’s recommendation to visit these sites.

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Ethical Storytelling for Nonprofits: A Detailed Guide

Neon CRM

Effective nonprofit storytelling not only illustrates the tangible impact of your work but also highlights the people your work has benefited and how you’re making a difference in their lives and communities. You can use multi-image carousel posts or include one photo and tell the story in the caption.

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How to Choose Diverse and Inclusive Photos

Forum One

Every day, we constantly see photos of people—in social media, on websites, on television, in advertisements, in print, and in our daily environment. Because of this, the images we consume are not an accurate depiction of reality. The problem with non-inclusive imagery. A bit of extra effort and awareness can go a long way.

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