NetWits
APRIL 12, 2013
Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits. They get worse over time.
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NetWits
MARCH 18, 2009
Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising.
NetWits
JANUARY 27, 2011
If you don’t know about or have yet to see the survey and resulting benchmark reports you can grab the 2010 results here – it’s packed with very useful information that allows you to see how you compare to the rest of the non-profit industry! How can I get the 2011 Social Networking Benchmark Report for Non-profits?
NetWits
JUNE 7, 2012
Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Staggering, but not news.
NetWits
APRIL 5, 2013
The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Wildlife/Animal Welfare and Health organizations had lower click-through declines, while Environmental Groups saw an increase.
NetWits
APRIL 2, 2013
In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.
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