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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? Data Analysis.

Summary 94
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s worth noting that Summary with Large Image Cards outperform uploading an image in place of using cards as well as Twitter Cards that pull up a small, square thumbnail image. For example, the @MarshallProj has Summary with Large Image Cards enabled for their website content: 5) Curate good content through retweets.

Twitter 350
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139
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Nonprofit CRM: Comparing the Top Solutions for Nonprofits

DNL OmniMedia

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions.

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5 Key Metrics to Improve Your Email Campaigns

NTEN

Let's take a quick tour of the most important metrics, and take the first step to improving your email campaign performance through evaluation and optimization. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Does not know where to start.

Results 95
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A Lesson on Budgeting from the Blackbaud Management Team

Connection Cafe

Here’s the seminar’s summary: Budgets are the last phase of a longer strategic journey. Remember to align your metrics and drivers with your long-term strategic goals, rather than focusing narrowly on “cutting postage expense in Q1”, for example. If you missed it, be sure to take some time to watch the presentation!