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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Online Donors 54% of US households donate to charity.

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Nonprofit Social Media Benchmarks 2022-2023

Tech Soup

To take your nonprofit digital marketing strategy to the next level, you must understand the latest technology and tools available to you.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). Social Media Stats.

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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

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Free Webinar on February 7! How NGOs Worldwide Use Online Technology and Social Media

Nonprofit Tech for Good

Not surprisingly, there is a gap between the utilization of online fundraising tools and social media by NGOs in high-income nations and those in developing nations. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 Earn a Certificate in Social Media Marketing & Fundraising! Our new Certificate in Social Media Marketing & Fundraising program fundamentals of social media marketing and fundraising for your nonprofit.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Schedule a demo to find out how your nonprofit can leverage Bloomerang’s tools to better manage and retain your donors. Software solutions keep the nonprofit sector in motion.