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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Looking for benchmarks?

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Board diversity strategies to help nonprofits achieve success

ASU Lodestar Center

A board of directors is a legal requirement to establish and maintain a nonprofit organization and helps to ensure the organization achieves its stated mission and meets the expectations of stakeholders, according to Nick Price. Yet, many nonprofit boards do not reflect the communities in which those same organizations are serving.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis. To date, Network for Good has helped over 350,000 organizations raise more than $3.75

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4 Easy ways to recruit for your virtual lobby day

EveryAction

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Before you get too far, don’t forget about a marketing plan!

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). or “MAKE YOUR DONATION BEFORE MIDNIGHT.”.

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