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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122
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How to Measure Podcast Downloads

Whole Whale

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives.

Podcast 52
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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

The service provides early access to new Twitter tools and a variety of unique features. Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media).

Twitter 350
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5 ways to supercharge your fundraising ads before the ball drops

M+R

Tune up your tracking in advance of key moments. If you’re just getting up and running with ads, check on your Meta Ads Manager Account , a tool to run and report on ads for Facebook and Instagram. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics.

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

I resisted it for a year because I was concerned about having yet another social media outpost to feed and tune. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription.

Metrics 97
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Measuring Impact: Feature Article from the Latest Issue of NTEN:Change

Amy Sample Ward

There are many types of technology and other management tools available to assist in this process, and now is the time to take stock of your technology and the tools you are going to use to track your data. Databases - Nonprofits can use these tools to track data in real time and report on results.

Measure 143
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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes.

Summary 94