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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

Library 104
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . How many people are you planning to feed? .

Analytics 126
professionals

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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Shouldn’t this just be a number I can lookup on the backend of Apple Podcast once I set up my feed? The feed was submitted to iTunes Connect and the Stitcher Publisher portal.

Podcast 52
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5 ways to supercharge your fundraising ads before the ball drops

M+R

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics. those KPIs.

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Great reads from around the web on June 13th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Official Google Blog: Bringing tech knowledge to nonprofits through the HandsOn Tech Corps – "Community service has always been important to us.

Web 114
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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. Other than benchmarking against yourself over time, are there sub-sector averages that we can look at? Many feel the same as Craig Newmark. Respond here. This conversation was started by.

Summary 94
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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. Kami Huyse notes, “You should also have an analytics program, like the free Google Analytics, installed on your website to determine where people are coming from and what they do when on your website.

Measure 101