Nonprofit Tech for Good

MARCH 3, 2020

This year’s questions delve into how donors prefer to give to their favorite causes and will reveal the impact of social media, emerging trends (such as cryptocurrency, Amazon Alexa, gaming for good), and the role of crowdfunding, peer-to-peer fundraising, #GivingTuesday, and volunteerism in individual giving worldwide.

Survey 207

Survey Global Trend Alexa 207

Bloomerang

MARCH 27, 2024

Did you know that each year, millions of dollars by women donors may be left unclaimed, due to the lack of understanding around the way that women give ? Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors.

Philanthropy 83

Philanthropy Strategy Fundraising Indiana 83

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

JULY 21, 2019

54% of donors worldwide prefer to give via credit or debit card. The number of new donors giving to charity declined by 7.3% The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). The number of new retained donors dropped 14.9% ( Fundraising Effectiveness Project ). 9% via PayPal.

Stats 279

Stats Social Media NGO Media 279

Nonprofit Tech for Good

SEPTEMBER 17, 2019

Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. How to launch and maintain an email marketing strategy that consistently engages donors and supporters. << Register Now >> Please Note: This webinar will be recorded. .

New Zealand 214

New Zealand United Kingdom Communication Practice 214

Nonprofit Tech for Good

OCTOBER 31, 2019

Monthly donors give 42% more over the course of a year compared to one time donors. They also stick around longer with most programs enjoying donor retention rates north of 85%. If executed correctly, a successful monthly donor program can be a game changer for your nonprofit.

New Zealand 213

New Zealand United Kingdom Program Belgium 213

Nonprofit Tech for Good

APRIL 18, 2017

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. In 2010, only 6% of donors said that an e-appeal motivated a gift. Sustainer income from monthly donors grew 10% in 2016. Source: 2016 Luminate Online Benchmark Report. Source: Dunham+Company.

Social Media 251

Social Media Stats Mobile Technology 251

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause. Example 2: You are a media outlet in South Africa.

Global 201

Global Trend South Africa Report 201

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2019

As a member of a nonprofit fundraising team, you always have your eyes on a fundraising goal and are working to improve your online donor engagement strategy. . Fundraising, however, can take many different forms, so it can be difficult to know which is best to improve your online donor engagement. Hold a fundraising event.

Donor 106

Donor Online Fundraising Social Media 106

Nonprofit Tech for Good

JUNE 1, 2021

5) 41% of nonprofits worldwide send email newsletters to their supporters and donors monthly. It is becoming more difficult for nonprofits to reach the Inboxes of their supporters and donors. An email fundraising appeal is an email with the sole purpose of inspiring and asking donors to make an online donation.

email 332

email Marketing Data Digital 332

Connection Cafe

FEBRUARY 14, 2017

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. As fundraisers, we don’t have the option of choosing; we must solicit from existing donors while simultaneously growing prospect lists and converting new leads into first-time donors.

Retention 37

Retention Donor Online Research 37

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. If you don’t have access to external benchmarks, another approach is to compare your own organization’s results over time.

Rate 128

Rate Survey Nonprofit Sample 128

Nonprofit Tech for Good

NOVEMBER 7, 2019

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. GoFundMe Charity offers two transaction-based pricing plans: 1) A guaranteed 0% platform fee with an option for donors to leave a voluntary “tip” for GoFundMe’s services and support.

Charity 214

Charity United States New Zealand Canada 214

NetWits

APRIL 26, 2012

How, exactly, can you accomplish these things and ensure more potential donors complete the giving process? let donors also give to projects that are meaningful to them. The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”. Here are a few ideas for you.

Websites 207

Websites Online Donor Cancer 207

.orgSource

MAY 29, 2023

Do the research. We believe that each United Way community member, donor, volunteer, advocate, and employee must have equal access to solving community problems. Attaching benchmarks to your statement provides structure and something for people to work toward. Pave the Way Don’t assume that everyone shares your enthusiasm.

Associations 221

Associations Reflection Leadership Training 221

sgEngage

JANUARY 16, 2024

Put together a list of friends, family, co-workers, workout buddies—anyone who might be a potential donor. Professional fundraisers already know the power of handwriting a thank-you note; that personal touch is just as effective when you reach out ahead of your campaign to current major donors and planned givers. Hit them up.

Effective 72

Effective Tips Fundraising Blackbaud 72

Nonprofit Tech for Good

DECEMBER 19, 2019

14: World Blood Donor Day — #WorldBloodDonorDay. The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use web and email communications, online fundraising tools, social media, mobile technology, and productivity software.

Calendar 363

Calendar Awareness Causes Giving 363

NetWits

JUNE 14, 2012

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Growing Your Donor Base.

Offline 209

Offline Donor Online Giving 209

Nonprofit Tech for Good

NOVEMBER 21, 2019

Donors, especially millennial donors, are motivated by specific issues and causes and typically do not have allegiance to specific organizations. This means that nonprofits have to compete with each other for donors’ attention and resources as they gravitate towards causes rather than organizations.

Storytelling 264

Storytelling Homeless Generation Social Media 264

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. As a result, organizations can demonstrate growth and impact to donors while strengthening their commitment to the mission. And donors like it.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JUNE 22, 2021

The world is opening up a bit more these days (thanks, researchers, health care workers, and public employees who led the way on the vaccine!). June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. July 7, 11–12:30pm ET: Benchmarks UK 2021: News you can use. Read time: 4 minutes. Register here.

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. Donors respond to need. Our research assessed a handful of micro-giving opportunities, to rank the current use and appeal.

Strategy 52

Strategy Marketing Giving Ukraine 52

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors.

South America 100

South America North America Internet Stats 100

NTEN

MAY 17, 2013

research and tools, and a list of creatures that walk a fine line between ugly and cute bring this week to a close--check out what your industrious community has been up to! You can also watch Farra Trompeter talk about three ways to keep your donors engaged so that they stay with you longer. Sound challenging?

Research 70

Research Tools Tips Drupal 70

EveryAction

SEPTEMBER 2, 2022

Back in 2019, the Pew Research Center found that the majority of Americans owned a smartphone, and with the onset of the COVID-19 pandemic in 2020, it’s a safe bet that folks have only gotten more smartphone-savvy. Why should nonprofits use mobile messaging? Volunteering. Looking for more ways to connect with supporters?

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

MAY 20, 2016

The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. nonprofit research, but Nonprofit Tech for Good would also like to add similar reports from other regions of the world. 2016 Nonprofit Benchmarks Study :: Download.

Social Media 160

Social Media Report Media Asia 160

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

Practice 339

Practice Online Fundraising Nonprofit 339

M+R

JUNE 5, 2023

Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Research : get ready to spend (even more) time on TikTok (and Instagram). Looking for benchmarks? We’ve got some Benchmarks. It grew from there: more campaigns hired him, and his lists grew. Evangelicals.

Conservancy 81

Conservancy Influence Mail Headline 81

Achieve

MARCH 31, 2021

Are major donors still contributing to large campaigns? Major donors continue to play outsized roles in supporting the missions they care about. Major donors continue to play outsized roles in supporting the missions they care about. For example, giving through donor-advised funds has. Donor Prospecting & Cultivation.

Campaign 98

Campaign Phase Studies Consultant 98

Classy

JULY 28, 2021

Support your donors by engaging them through both their desktops and mobile devices. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors.

Experiment 93

Experiment Donation Ideas Create 93

Nonprofit Tech for Good

MAY 13, 2016

Donors 40-59 years old are now the most likely to give online. Short videos, short online articles, and short emails keep donors the most engaged, informed, and inspired to give. Source: M+R Benchmarks Study. Source: M+R Benchmarks Study. The vast majority of the giving will be done by individuals. Boomers $478.

Social Media 100

Social Media Stats NGO South America 100

Bloomerang

AUGUST 29, 2022

Use benchmarks to set your budget. It’s also important to keep lifetime donor value in mind, because an ad campaign may be breakeven or low return on ad spend but still well worth it to acquire new donors who will give again and again. This is where the added value comes in: Your digital ads are also user research.

Digital 116

Digital Program Tips Nonprofit 116

Nonprofit Tech for Good

JULY 5, 2020

The more engagement your video receives, the wider its reach and visibility will be, giving you access to millions of prospective fans, donors and partners without any additional work or expense. Now their research is being applied to online behavior as well. Our research for the Nonprofit Video Index confirms this.

Video 312

Video Share Social Social Media 312

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations.

Strategy 101

Strategy Develop Fundraising Nonprofit 101

Bloomerang

AUGUST 21, 2023

The Fundraising Planning and Climate Report ’s findings show the following: Adjust fundraising strategies : Based on the report’s predictions, consider adjusting your fundraising strategies to align with the current socioeconomic and cultural climate, and donor preferences. Determine the capacity to give of your donors and funders.

Action 72

Action Report Practice Fundraising 72

Saleforce Nonprofit

AUGUST 20, 2021

For nonprofit fundraisers, the lack of diversity in donor bases, fundraising teams, and leadership at the top leaves organizations without a clear path to achieve equity. Diversification of donor bases and development teams represents an incredible opportunity for nonprofit fundraisers to grow revenue and access new donor communities.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82