Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 103

sgEngage

MAY 30, 2024

Regularly collecting employee feedback can: Help you identify weak spots or perceived problems with different aspects of your talent strategy. For example, organizations might still use in-person meetings as a key metric for gift officers despite communication preferences and habits changing so dramatically post-2020.

Retention 91

Retention Management Tips Nonprofit 91

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) It's worth taking the time to set up a different page for each traffic source.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research. This is where the increasing amount of nonprofit sector research reports can help.

Hype 52

Hype Research Marketing Benchmark 52

sgEngage

NOVEMBER 10, 2023

How to Prioritize Recurring Donations in Your Campaigns While every nonprofit organization is different, there are some common factors in all successful recurring donation programs. Donor Management: All donation platforms should provide reports and real-time tracking information for every gift, including recurring donations.

Donation 52

Donation Blackbaud Retention Gift 52

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Classy

JULY 28, 2021

You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Track Top Donor Acquisition Days. By tracking your results year over year, you can explore opportunities for further acquisition and conversion optimization. Incorporate Different Payment Options.

Experiment 93

Experiment Donation Ideas Create 93

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. But have you ever wondered how you compare to other organizations?

Metrics 52

Metrics Measure Web Convio 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Are there any solutions you’re missing or that you’d like to replace with a different system or provider? Offers accountability.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 7, 2008

IN two weeks, I will have the honor of presenting at the E-Metrics Conference with Jonathon Coleman, Nature Conservancy and Laura Lee Dooley. World Resources Institute - two of the savvy and smart nonprofit social media practitioners who are also metrics geeks.     What a combination! tags: blogging nptech ).

Metrics 56

Metrics ROI Community Help 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Don’t get lost in the social media sea — put your focus where it counts and make waves that truly make a difference! of their total audience.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Allegiance Group

FEBRUARY 14, 2023

We recommend you start with these 7 Key Database Metrics. 7 Key Database Metrics – Allegiance Group | (teamallegiance.com) At the most basic level, the goal is to understand if your donor base is growing or shrinking and how many new donors you will need to acquire each year to offset any projected attrition.

Mail 52

Mail Donor Strategy Files 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

MAY 23, 2012

The next step is to keep track of changes to audience and audience behavior. One great way to keep track of these elements without getting bogged down in all of the data in a web analytics tool is to set goals around online Key Performance Indicators (KPIs). Adjustments to your website can affect your visitor behavior as well.

Benchmark 42

Benchmark Metrics Analytics Track 42

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The image above is deck of cards and there are 52 cards in a deck. This gives me the opportunity to brainstorm 52 different tips, one to write about in more depth for each week of 2009. There are many different options to executive a social media strategy, but only so much time. Mapping Strategy to Metrics, Benchmarking, and ROI.

Social Media 98

Social Media Media Tips Social 98

NTEN

AUGUST 25, 2011

Here at NTEN, we find it valuable to keep track of both numbers. This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.).

Rate 61

Rate Open Benchmark Mail 61

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly.

Convio 31

Convio Benchmark Studies Social Media 31

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

They had different levels, from basic introductions to more advanced topics. The chart above is a small example of how GRIST tracked its results on a campaign against staff investment. They want to gather benchmarks for social media use of all partners and do interviews to learn about best practices for integrated campaigns.

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2013

Financial goals – the specific dollar amount, new dollars raised, or number of donors – are best developed by doing some benchmarking of similar community-wide or state-wide campaigns or other similar communities. If this is your first Giving Day, keep it simple and pick the right metric. (See

Hosting 94

Hosting Foundation Question Giving 94

DNL OmniMedia

DECEMBER 13, 2021

However, subtle differences may make one solution a better fit for your nonprofit than another. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. Internal operations management. Marketing campaign management.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. Link clicks.

Social Media 122

Social Media Track Conversation Media 122

NonProfit Hub

FEBRUARY 18, 2021

How can I measure and track our overall fundraising program? . You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change?

Metrics 87

Metrics Fundraising Retention ROI 87

Connection Cafe

JULY 18, 2011

In its default state, Google Analytics tracks all activity on your website. Their usage patterns are likely very different from those of your constituents, and you’re looking to track constituent engagement, not employee engagement. After you have recorded the deltas in your benchmark metrics, you have 2 options.

Analytics 48

Analytics Google Profile Metrics 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 For nonprofits, that tracking donations from social media engagement.

Public 50

Public Metrics ROI Chapter 50

Connection Cafe

APRIL 29, 2011

Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Visits – This is different than unique visitors. What is a good benchmark?

Analytics 54

Analytics Google Metrics Rate 54

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it? Is it to gather donations or content?

Analytics 54

Analytics Google Social Media Websites 54

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Produce a monthly website and online engagement report of key metrics. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 14, 2008

Last week, I did my annual Blog ROI benchmarking and I started to noodle around with the question - How can I use AideRSS as a tool to help me evaluate engagement and improve my blog? Aide RSS wrote about measuring social engagement on a blog which that looks at a number of different metrics. " You won???t

Tools 50

Tools Analysis ROI Benchmark 50

Connection Cafe

APRIL 26, 2018

James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. Tracking KPIs related to a rise in activity of institutions’ networks, such as page visits, community engagement, and other networking activity is key.

Education 23

Education Trend Conversation Giving 23

Nonprofit Tech for Good

MAY 25, 2024

After all, the difference between a decent strategy and a great strategy could be the difference between failure and success. The CRM is the single source of truth for the organization, tracking all engagement for each donor. And while that may sound simple in practice, you need the right tools and the right plan.

Marketing 198

Marketing Fundraising Test Nonprofit 198

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. To establish benchmarks for measuring success of our design efforts. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. It’s totally free, really comprehensive and easy to install.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

JULY 8, 2010

We don’t have the time or brain cells for that. It’s about finding people who are connected to different social circles and following them. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. Run the impact report to help you identify influencers.

Twitter 107

Twitter Network Tips Influence 107