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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? How do you analyze your social media data? .&# “We won’t let you try unless you can prove value.&#. Respond here.

Summary 94
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Great reads from around the web on April 23rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs."

Web 114
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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. You can schedule posts in advance on platforms like Facebook, Twitter, and Instagram to ensure that you’re consistently appearing on followers’ feeds.

Strategy 105
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M+R and NTEN CMS, Email, Fundraising Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" More benchmark articles can be found here.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

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