Connection Cafe

MAY 23, 2013

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). (It Benchmarks are helpful, but your data is what matters most.

Websites 44

Websites Comparison Analytics Search 44

sgEngage

APRIL 12, 2011

Charity and Technology in the Online Universe This infographic from Mashable and Shane Snow puts social good into better context with donation numbers, growth charts, and some comparisons to its offline counterparts. Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 87

Blackbaud Benchmark Nonprofit Chart 87

Connection Cafe

MAY 22, 2013

Yes, the same technique that ultimately brought us things like space shuttles and smartphones can help you increase your online donation rates (no beakers or Bunsen burners required). Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.

Technique 44

Technique Analytics Google Test 44

Neon CRM

JULY 19, 2023

1/4th of Annual Nonprofit Revenue is Raised in December Source: M+R Benchmarks According to the 2023 M+R Benchmarks Report , December giving accounts for roughly one fourth (26%) of annual nonprofit revenue. According to Neon One’s 2023 Nonprofit Email Report , That’s one of the words in a subject line that absolutely kills open rates.

Statistics 98

Statistics Giving Fundraising Benchmark 98

NonProfit Hub

JUNE 8, 2016

Craver : Year after year for the past decade, donor retention rates have been sinking. Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value. Multiple Year Retention Rate : Same as above, but by tracking these year-by-year you can spot trends, problems and opportunities.

Track 28

Track Donor Retention Metrics 28

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) Let’s focus on the send time piece—read on for helpful fundraising email send time data and best practices! CDT and the average open rate for this time was 29.18%.

email 69

email Time Fundraising Benchmark 69

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Conversation Rate (measuring success in a social medium). I agree with you that it is meaningless to use the numbers to get into "mine is bigger than yours" comparisons to measure quality or popularity. As Beth Kanter says, "numbers and data alone are almost meaningless." Cost (what!).

Metrics 50

Metrics Technorati Measure Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. Open rates and click-throughs are holding steady. Actually, this data will likely help you improve your overall web efforts!

Facebook 97

Facebook Stats Los Angeles Tips 97

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. It also involves careful analysis and upkeep of your donors’ data. Then let’s get started!

Donor 52

Donor Management Guide Retention 52

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Neon CRM

MAY 18, 2023

Donor Data is a Top Priority Track Performance Using KPIs Prioritize Donor Stewardship Use Technology to Automate Processes Set S.M.A.R.T. Donor Data is a Top Priority When conducting any sort of fundraising campaign, you need to make sure you are working with data about your donors. By setting S.M.A.R.T.

Raise 98

Raise Strategy Help Fundraising 98

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Bloomerang

NOVEMBER 13, 2021

Segmenting data, what does that mean and what are some of the ways we might do that. We’ve got some tools, questions to ask, and things like that when you’re looking at data-tracking systems. We can’t go into what data systems or, you know, what fields to use until we know, “What do we want to track?”

Report 77

Report Measure Impact Process 77

Connection Cafe

JULY 17, 2018

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Do You Know Your Donor Retention Rate?

Retention 34

Retention Donor Rate Gift 34

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. The data set included 16 million donors who gave 57 million gifts for a total of $2.4 The median retention rate for multi-year sustainers was 85% in FY2020.

Retention 47

Retention Gift Rate Conversation 47

Connection Cafe

APRIL 19, 2019

This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. Data, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 17.7

Trend 30

Trend Giving Retention Rate 30

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Conversation Rate (measuring success in a social medium). Conversation Rate (measuring success in a social medium).

Reflection 50

Reflection Measure Technorati Metrics 50

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Bounce rate: Percentage of single page sessions. High bounce rate indicates content or navigation issues. Look at week-over-week and month-over-month comparisons.

Websites 59

Websites Guide Impact Metrics 59

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Let Go of Your Fear – Anyone Can Be Data-Driven. We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33