Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. It exemplified the gap between advertising awards versus tangible business results.
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