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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Sending a recurring newsletter or print mailing to engage supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. It exemplified the gap between advertising awards versus tangible business results.

Lesson 59
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Beyond Survival: Post-Disruption Nonprofit Digital Strategy

Bloomerang

Digital product acceleration is trending across businesses worldwide. . Are you keeping up with your blog or e-newsletter? . Google Analytics can help you learn what donors care about via the web pages they land on, articles they open, and links they click. This will affect your bottom line ability to deliver on your mission.

Digital 119
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

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Get a Google Earth Pro License for Free! - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) To create a new comment, use the form below.

License 28
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Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

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NPower Greater DC Region Technology Innovation Award - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Dont miss the Septemeber 7th, deadline.

DC 28
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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It’s $330 a day, every day, period.

Google 31